Steve Masnyk

Served as the senior strategist and leader of Evolve’s lifecycle Guest Marketing efforts, including driving direct-to-consumer acquisition, customer journey communications, and retention efforts. Played a pivotal role in cross-functional teams, shaping ecommerce and 5-star guest experience strategies. -Pioneered innovative email marketing solutions, integrating segmentation, personalization, merchandising, and promotional strategies from the ground up. -Achieved significant performance improvements across digital platforms, generating annual savings via meticulous incrementality testing and lowering CPAs across key channels. -Revolutionized project and campaign workflows by embracing a rapid test-and-learn methodology, elevating test velocity and slashing time-to-launch for new campaigns. -Introduced customer-centric upgrades to transactional communications, including optimized touchpoints and enhanced self-serve features.