Steven Kalifowitz

Localize.city is the world’s first real estate marketplace designed to level the playing field for home buyers and renters — arming them with information once reserved only for savvy real estate pros. We’re upending the lack of transparency, helping people avoid mistakes in the most impactful transaction of their life.

At Twitter I led a team of strategists, creatives and technologists supporting Twitter's largest and most strategic clients throughout Asia and the Middle East. My team worked hard to ensure our clients and their agencies saw us as one of their most strategic advisors, helping their Twitter investments deliver outsized ROI. We succeeded by regularly presenting actionable brand, consumer and industry insights, coupled with creative solutions -- often world-firsts on Twitter, and regularly extending impact beyond Twitter. Working directly with our client's C-suite along-side their agencies, we focus on solving their core business problems in the areas of customer service, sales and of course, marketing. I joined Twitter as one of the first 10 employees in Singapore managing client business directly while building up my team and opening offices in countries throughout the region. In 2015, I was recognized at Twitter's Global Sales Conference with the Hawkeye Award for Global Perspective.

In 2010 I was tapped to open up R/GA's first presence in APAC, directing major client engagements, working closely with client CEOs, CMOs and regional presidents to develop their business & marketing strategies. I was responsible for business development, strategy, and operations; Reporting to R/GA’s Founder/CEO and COO. While developing the business in Singapore, I was able to secure clients such as Rip Curl and Qantas, based in Australia. These client wins led to our opening of an (unplanned) office in Sydney. For both offices, in addition to developing a business pipeline, I was accountable for P&L, Service Agreement negotiation, staffing decisions, salary negotiation, and talent development. While developing the business in Asia, I also helped improve our global business internally. My team and I pioneered a chase-the-sun production model for the agency, anchored in Singapore. This required leadership of inter-office collaboration which led to increasing our global margins and overall efficiency of the agency.

I headed up production for R/GA's Retail and Digital Environments practice, which included business development and production. We developed unique interactive solutions for retail stores focused on increasing sales and providing enhanced customer experiences. This role involved creating physical + digital products, including the content and scalable frameworks to sustain the lifetime of the products. This was a global role based in New York; I directly managed teams in NYC, San Francisco, and London servicing clients in seven different countries at a time. During the Financial Crisis in 2009 my team managed to bring on five new clients and grow the business substantially. Our clients included American Eagle, HP, L’Oreal, Nokia, Nike, Walmart, and Zain.

Helped to establish Profero in NYC, their 15th global office at the time.

As a production manager (also known as Operations/Line Producer), I was responsible for the general management of the shows to which I was assigned. This included overall operations, manpower/staffing, budgeting, authorizing expenses, consulting on how to produce a program, as well as guide a production's progress ensuring that it is delivered by the scheduled date. While at HBO, I produced Inside the NFL, Real Sports with Bryant Gumbel, a variety of Documentaries, and live boxing matches. I earned two Emmy Awards and four nominations in my time with HBO. In addition to my standard broadcast television role, during my last two years at HBO I managed the fledgling New Media initiative which included production and distribution for mobile, broadband, podcasts and VOD.

As a freelancer who knew NYC inside out, I worked on a wide variety of projects from commercials to music videos, television specials, live music concerts, and an Israeli television series, "Florentin". Programs included New Years Eve 2000 and Woodstock '99, one-hit-wonders like Edwin McCain, and huge artists like Billy Joel and Lauryn Hill, among others. In 2004 I jumped back to freelance production for quick stint, being involved in the production of the first web-cast from Times Square on New Years Eve - produced for Microsoft.