Subbu S

Product & GTM Strategy | Product Management | Product Marketing | Business Development for the privacy, security and data protection business unit at J2 Global Ventures. Consumer: VPN | Endpoint Security | Cloud Backup | File Sync & Share SMB: Email Security | Endpoint Security | Human Factor Security(Security Awareness) | DLP | Business VPN VIPRE Security Group, a part of the J2 Global Ventures group of Ziff Davis, is a global, award-winning consumer, mid-market & enterprise data privacy and security company protecting millions of consumers and both mid-market customers and some of the largest brands. Backed by cutting-edge machine learning, one of the world’s largest threat intelligence clouds and real-time behavior monitoring, the VIPRE Security Group delivers unmatched protection against today’s most aggressive threats. The group operates under various brands, VIPRE™, STRONGVPN™, IPVANISH™, SafeSend™, Inspired eLearning™, Livedrive™, and SugarSync™

SaaS | Snowflake | Data Quality | Data Privacy | Model Risk Monitoring

Appkido's patented Transaction Flow Model delivers a framework to characterize the normal runtime behavior of any Application. The ML framework helps enforce normal and block deviant application behavior as it occurs.

Strategy | Product Management | Business Operations Co-founded and incubated Skyflow, a VC-funded SF Bay Area start-up focused on enabling the data privacy transformation.

Strategy definition | Idea validation w/ Customers & SMEs | Competitive analysis Co-founded and incubated Clearedin, a SF Bay Area VC funded start-up helping secure collaboration by building the trusted business communications graph to secure and manage your email, Slack, Box communications.

Served on the CEO's Strategic Projects team to transform IBM's cognitive & cloud solutions business unit Product Managers to be GMs/P&L owners for their offerings/business and infuse the business with a new generation of product managers, practices, tooling, and processes. - Mentored Product Managers on market analysis, optimal routes to market, effective market messaging, and iconic user experiences to deliver differentiated Digital & SaaS offerings to market. - Led the talent revitalization effort (over 100 PMs remixed and 300 new PMs hired, apprenticed & delivered into the business units over a period of 24 months) & PM enablement. - Drove adoption of SaaS tools and metrics needed to bring successful customer and user design experience centric products to market partnering with companies like Aha, Optimizely, Usertesting, Amplitude, Pendo, Segment, User Voice etc.,

GM responsibilities for the $200M Application Security products & services P&L. - Led the team responsible for Product Management, Marketing, Business Development, M&A, Sales Strategy, Channels, Services Strategy functions. - Consumed the acquisitions of Ounce Labs and Watchfire to form the IBM Application Security business competing against HP and Veracode (now CA) - Developed and launched the SaaS versions of IBM AppScan - Application Security as a Service. - Envisioned and partnered with Cigital for the Managed Services version on IBM Application Security. - The successful IBM Application Security business that resulted was sold to HCL as part of a $1.8B deal. Cross-functional and Cross-BU lead for the Mobile & IoT Security strategy for IBM - Led Product Management & Strategy and cross-functional teams for the high growth Mobile & IoT Security solutions. - Defined the Mobile security strategy for IBM across multiple business units to define a comprehensive strategy across Device security, Identity & Access, Transaction Security and Content security (MaaS360, AppScan, Tivoli IAM, Trusteer acquisitions/solutions) - Defined IBM's cross-BU position across IT & OT security

ESW Capital group is an Austin based PE group focused on acquiring mature businesses and revitalizing them through a set of focused customer satisfaction programs and rolls up the acquisitions under a few brands like Aurea, Ignite Technologies, Trilogy, and Versata. 6 month private equity engagement with ESW Capital supporting the CEO of the Ignite Technology portfolio companies: 1) Ignite Software (Peer-to-Peer Content Delivery Network Provider) 2) Acorn Systems (Costing & Profit Management) 3) Gensym (Decision Support Systems) 4) Nuview (HCM SaaS for SMB) to help with Corporate Development, accretive M&A integration and Product Management & Strategy.

Joined the executive team of Austin Ventures Portfolio company, Idera Software full time after consulting with the CEO & COO for 3 months. As VP of Corporate Development & Strategy reporting to the CEO helped pivot the database monitoring tools vendor to an APM as a Service vendor orchestrating the M&A of Precise Software & CopperEgg and to support a digital/high velocity sales model. Idera Software was acquired by TA Associates.

12 month part-time strategy consulting engagement at Akamai to help with Portfolio Rationalization, Pricing, Business Transformation, Sales Enablement, & Customer Success to increase sales productivity sponsored by the President of Americas at Akamai.

Served on the Senior Management team of RSA reporting to the SVP & GM for the Identity & Access Management Solutions @ RSA to help with IAM Strategy, set-up Product Management operations. Helped integrate the acquisitions of Aveksa & Passban to expand on RSA's IAM portfolio.

Led the Product Management, Product & Services Strategy teams at Trustwave to develop Cloud & Managed Security Solutions based on the acquired on-premise security solutions. Acquired Mirage Networks, Breach Security, M86, Vericept & Intellitactics to diversify revenue stream beyond PCI Compliance with the acquisitions in the adjacent areas of: - Data & Network Security - UTM, IDS, IPS, IVM/EVM, Pen Testing, FDE, DLP; - Web & Email Security - WAF, SWG, SecureMail; - SIEM & SpiderLabs - Pentesting, Security Research, Application Security Led a team of Product Managers & Services Strategy Managers to integrate the acquisitions and develop a leading Managed Security Services organization targeted at the SMB market. Owned the PMO office to provide a centralized management structure for all project management functions, portfolio reporting, goals & milestones driven cross-functional process management. Drove the strategy to get Trustwave to be named as the leader in the Forrester Wave for Managed Security Services Providers. Trustwave was acquired by SingTel for $810M

Private Equity assignment on the executive leadership team of BeyondTrust (Privileged Identity Management), an Insight Ventures portfolio company, to focus on P&L Management, M&A integration (Lumigent, Likewise Software, GentleSecurity), Digital Product & Go-to-Market Strategy, SaaS transformation and exit strategy. - As VP of Product Management & Marketing, owned & managed the $50M P&L to generate over 40% EBITDA. - Executed against the merger with eEye Digital Security (Vulnerability Management) for a better GTM fit (inbound marketing driven high velocity digital sales model) BeyondTrust was acquired by Veritas Capital for $310M.

Following the acquisition of Novell by Private Equity (LBO - acquired by Golden Gate, Thoma Bravo, Francisco Partners), was retained on the executive leadership team of NetIQ. At over $400M in revenue, NetIQ was one of the biggest privately held systems & security software companies. (NetIQ sold to Microfocus in 2015). Led a team of business analysts, product managers & project managers to drive all aspects of Business and Product Strategy & Operations for all product lines reporting to the President of NetIQ. Helped integrate the acquired Novell Data Center & Resource Management and Identity,Access & Security Management businesses into NetIQ's existing Security Management & Application Management businesses.

Expanded role to head up the Business Strategy & Operations for all the growth business at Novell and to help manage the $700M Intelligent Workload Management product & services P&L formed by combining the growth business units of: - Identity, Access & Security Management (growing at 3X market growth rate through organic & inorganic avenues - including partnerships with D&T, Accenture and other leading global SIs) - Systems & Data Management (through the inorganic acquisitions of Platespin & Managed Objects) - Enterprise Linux (through the inorganic acquisitions of SUSE Linux & Ximian Linux desktop) Drove portfolio rationalization across the business to drive investment prioritization, resource allocations and M&A Worked with the Executive Leadership Team on - Fiscal planning, Goals & Milestones definition - Corporate Strategy definition & impact on individual businesses & functions - Exploration of strategic alternatives following activist hedge fund activity - Internal and external communication of strategy and performance against goals

As Head of Business Strategy & Operations and Outbound Product Management (Product Marketing) to the General Manager of the $200M Identity, Access & Security Management product & services business, led a team of Outbound Product Managers, Business Analysts and PMO professionals. - Strategic projects: Portfolio Rationalization, SaaS transformation, Product Management transformation - Defined the cross-functional business process and structure to execute against the same. Built the PMO function to manage all releases and cross-functional projects & Services engagements - Defined company metrics, and led the agenda for the regular well-defined Goals & Milestones driven executive & functional cadence (weekly, MORs, QBRs, BMTs, PLTs) Sales & GTM Success, Corporate Development: - Drove Business Analysis and GTM Strategy including Pricing and data driven performance improvements across all functions. Conducted Quarterly performance analysis & reporting including input into executive leadership’s internal & external communication (earnings calls, all hands etc.,) - Corporate Development for inorganic growth: HP’s IAM business, eSecurity SIEM, Fortefi PAM, Protocom, Platespin, ManagedObjects, SiteScape, Tally Systems, Senforce, Immunix, SUSE Linux, Ximian - Led the Outbound Product Management/Product Marketing group responsible for sales enablement & deal support & driving customer input back into the inbound Product Management group. Customer Success: - Improved Renewals forecasting, operational excellence and bookings. Drove the audit revenue program working with sales and customers - Owned the Customer Advisory Board and advocated a customer success culture across all functional disciplines of the business working with the sales, services, marketing and product teams

Was recruited to define, hire, and build a Product Management & Strategy discipline at Novell focused on - P&L management - Product Strategy - Go to market Strategy - Organic & inorganic growth for the Web Services (Silverstream acquisition) and Identity, Access & Security Management business at Novell. Led the team of 12 Product Managers and worked closely with Novell's executive leadership team to drive corporate strategy for organic & inorganic growth.

Senior Product Management, Product Marketing & Business Development roles for one of the fastest growing software start-ups during the internet boom days, Vignette. Vignette was a leader in Web & Enterprise content management (WCM/ECM), real-time personalization, data analytics, personalized visitor experience and collaboration offerings across email, mobile, web and social. Owned the mobile strategy for Vignette and drove partnerships & acquisitions to support the strategy. Owned the application server & portal server partnership & integration strategy. Product Management & Strategy: - Acquired Diffusion & released Vignette Multi-channel Communication Server - mobile content delivery & push notifications - Product Management & Strategy for Vignette's flagship product - Vignette V5 Content Management - Integrated the acquisition of Datasage as part of Vignette's personalization strategy and released Vignette Relationship Management Server. Product Marketing & Operations: - Defined Vignette's Product Launch process and drove the launch of the Vignette V6 Content Suite M & A: - Acquired Diffusion (Mobile Applications) - Integrated Datasage (Relationship Management, Personalization) - Acquired On Display (Mobile Applications) - Integrated Oberon Software (Content Integration) - Integrated Epicentric (Enterprise Portal solutions) Business Development: - Owned the partner product management for integrations with IBM, BEA, Sun, Microsoft, Rational, FileNet, Artesia, Epiphany, NetPerceptions

Product Management: - Started at enterprise software giant Oracle and in a new functional discipline for the software industry back then - Product Management. - Traditional customer driven technical product management role defining the strategy and requirements for 3 new product introductions into the market (Oracle Cost & Price Management, Oracle Maintenance, Repair & Overhaul and Oracle Fusion Middleware SOA & Integration product line). Customer Success: - Managed the Oracle MRO enterprise customer success (GE, and Pratt & Whitney) Product Operations: - Helped define the cross-functional Product Release Process for the newly formed Oracle CRM business.