Sumit Behl

 Strategize, build and grow Channel & Public Sector business nationally  Alliance - Build and manage SI, Distributor and Retailer alliances for building and developing channel, government & enterprise business  Key Focus Areas: SMART Cities, City Surveillance, Prisons, Airports, Railways  Product Management - Formulation of Product Line-up, New Product Concept Planning, Design & Development  Risk Assessment & Mitigation Plans  Technical Consultancy  Engineering, Design & Research  Trend line analysis & setting up of brand objectives & profitability / market share projections.  Market Mapping & Segmentation, Competition mapping, Target setting, formulation of sales plan, production planning & control  Day to day interdepartmental coordination on sales targets, pricing strategy, packaging etc.  Responsible for Product Positioning, USP development & Marketing Communication, Pricing Strategy & Profitability as per the market / customer feedback  Strategic marketing for long term brand objectives, Communication & Advertising Strategy. Planning & execution of ATL & BTL activities including Media Advertisements, POPs, Catalogs, events like dealer meets, press launches etc  Track & Improve the Brand Equity through Market & Customer research activities  Leader for all National SI’s – TATA Projects, Honeywell, L&T, TASEC, Sterlite, Trimax, Mahindra Defense

Worked in the capacity of Software Engineer, Pune for a period of 25 months. Handled system design, software development, testing, client interaction, support and offshore lead positions in Telecom domain.  System Understanding  Making low level and high-level system design  Developing optimized Code to deliver Business Requirement  Reviewing UTP, STP and Regression test plans  Impact Analysis  Client interaction – New Requirement, Enhancements, Issues resolution,  Designing workarounds for issue resolution