Susan Bird

In 2000 the company received incorporated status and it originally focused its work on helping leading corporations improve communications with, and interactions among, their female employees and customers. It then turned to producing global programs showcasing both male and female business and thought leaders produced via satellite. Wf360’s first MainEvent was held in 2000 and, via satellite broadcast, engaged live audiences in more than 150 locations throughout the world where attendees interacted with Wf360’s Global Conversationalists (including Hillary Clinton, General James Jones (then Commandant of the U.S. Marine Corps), Steve Ballmer (CEO of Microsoft) and many others business and thought leaders). MainEvent provides means for MainEvent audiences to interact among themselves as well, building on the concept of a “Global” program, a reference to the fact that it is both global and local. In 2002, in response to requests from its clients for sought help on issues beyond those involving female employees and customers, Wf360 changed its name to Wf360 and expanded into consultation work that explores the most appropriate methods of engaging employees and customers in conversations that reflect an organizations core values and brand ethos, in an effort to transform those individuals into enthusiasts for the company’s brand and products. Wf360 calls this process Brandversation. Its work often involves the creation of narratives that capture the essence of a company's core values. Wf360’s work now includes the creation of customized on-line social networks for major organizations, the largest of which is MyVetwork, an on-line community for U.S. military personnel and their families.