Susan Entstrasser

• Implemented strategic RFP initiative within key Merchandising categories resulting in cost savings or program enhancements. • Organized and executed a Global Supplier Summit held in Shanghai and Guangzhou, China. Purpose was to provide education on legal requirements, logistics, and system operations to our Chinese agents and suppliers. • Managed day to day responsibilities for Shanghai Sourcing office. Determined key weekly objectives for the team including but not limited to problem solving opportunities, travel requirements and cost of good execution. • Engaged with National Account Managers and their customers on opportunities around exclusive distribution categories that result in greater margin impact to the organization’s bottom-line. • Executed the financial landed cost process for all import items under review by both Merchandising and National Accounts for the organization.

• Project managed the development, concept, product selection and execution of the FF&E Inspired catalogue for three years by engaging a cross functional team in weekly meetings. • Driven double digit growth in key CULEA categories by engagement with the FF&E Sales Director, Design Team, and Marketing in the development of Spiffs and Sales Product Trainings. • Created analytic reporting around key FF&E categories and suppliers to drive a “Preferred Supplier List” utilized for all American controlled FF&E design projects. • Increased three years in a row collected Expo funding and participation from FF&E suppliers that results in +103% increase YOY from 2012 to 2013 and a +125% increase YOY from 2013 to 2014.

• Execution of strategic RFP initiative within the Linen category that resulted in an obtainment of a $3.1-Million-dollar savings achieved through cost reductions, rebates, and marketing gains. • Responsible for the monthly communication with 40+ Linen suppliers on their GSCPP results and assisted in problem solving, execution and improvement of their scores through in-depth DRP reviews. • Identified new Linen and Terry opportunities by engaging in Tier 1 calls with key supplier partners and National Account Managers.

• Responsible to plan, execute and manage a monthly, quarterly, and yearly $12-million-dollar production, sales and marketing budget for an art publishing and management company. • Worked directly with domestic and international artist to ensure that the finish product is representative of their vision, while being true to the business plan of the company. • Identified new markets, including mass retailers and alternative channels, by developing strategic plans and new concepts within each market. • Aggressively maintained and negotiated stringent cost of goods across several core categories to increase and retain the company’s margin requirements and profitability.

• Responsible for the product development and sourcing of licensed artist branded lines and home décor division which accounts for $55 Million of a $140-Million-dollar division. • Drove the product development process beginning to end – developed assortment/SKU plan on a quarterly schedule, development of new product, price negotiations and establishment of retails. • Assisted in implementing a strategy to establish an overseas Sourcing and Merchandising department in both Hong Kong and China to assist in the product development and price negotiation for the US, Canada, and UK offices. • Partnered with Merchandising team on – business analysis and competitive patterning, driving product sales and profitability, key marketing and promotional opportunities, product quality and execution.

• Product development from conception to the finished packaging for several brands including but not limited to: Block Basics, Calvin Klein, Thomas O’Brien, Napa Style, and Sasaki Art Glass. • Responsible for sourcing and developing $20 Million of a $30-Million-dollar company. • Developed private label brand programs which met our retailer’s quality and value expectations by identifying appropriate sources for the best product, ensured proper design and execution, and negotiated appropriate retails, margins and finished packaging. • Developed retail pricing through stringent FOB negotiations with manufactures. • Extensive oversea traveling (10 months out of the year) and on-site market development in China and Eastern Europe.

• Managed a $30-Million-dollar Tabletop category with consistent double-digit growth. • Developed proprietary flatware brand which successfully launched with one day sales of $1.2 Million dollars and approached $5 Million dollars in sales in an 8-month time. • Maintained and executed Open to Buy Reports for 1 Month, 3 Month and 6 Month projections. • Identified, developed, and executed new products and concepts which were successful in electronic retailing and exceeded our customer’s expectations.