Susan Marfise

I recently directed a corporate event / marketing campaign which is solely designed around social networking media. This event has already garnered over a 150% increase over last year's event and is totally self-funding. I recently managed a project for VMware which resulted in the creation of the VMware Express, an 18 wheeled, mobile touring platform that allows visitors to experience the capabilities and flexibility of the VMware View desktop virtualization solution. Another recently completed demand generation project I directed for Coremetrics involved designing a microsite add-on for their existing customer portal. The microsite enabled Coremetrics to host various on-line campaigns, white papers, industry focus articles, webinars, and webcasts geared to existing customers and prospects.