Suzanne Kerridge
About
Suzanne Kerridge is from Princeton Junction, New Jersey, United States. Suzanne is currently Category Insights and Analytics Director at Advantage Solutions, located in New Jersey, United States. In Suzanne's previous role as a Director Category Leadership at Advantage Solutions: Sales, Marketing, Technology, Suzanne worked in New Jersey, United States until Jan 2026. Prior to joining Advantage Solutions: Sales, Marketing, Technology, Suzanne was a Category Manager Senior Team Leader at Advantage Solutions: Sales, Marketing, Technology and held the position of Category Manager Senior Team Leader at Princeton, New Jersey. Prior to that, Suzanne was a National Category Manager at Advantage Solutions: Sales, Marketing, Technology, based in Princeton, New Jersey from Jan 2017 to Jan 2018. Suzanne started working as Category Manager at Advantage Solutions: Sales, Marketing, Technology in Princeton, NJ in Feb 2016. From Feb 1998 to Feb 2014, Suzanne was Consumer Insight Director at Kantar Worldpanel, based in London, United Kingdom. Prior to that, Suzanne was a Marketing Executive at Granada Television (ITV sales house), based in London, United Kingdom from Jun 1995 to Feb 1998. Suzanne started working as Marketing Assistant at Miller Freeman (business publisher) in London, United Kingdom in Jun 1993.
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Suzanne Kerridge's current jobs
Suzanne Kerridge's past jobs
Leading a team of 4 Category and National Category Managers working across various departments within one client. Working closely with client to deliver category insights and to package these for syndicated category managers in field and providing direction and support.
Working in partnership with client and co-ordinating with syndicated team in field to deliver insights to support Sales objectives.
Working with Sales Planning function to provide Category and Customer analysis.
2006-2014: Consumer Insight Director (Nestle) Working closely with client Marketing and Sales teams to develop insight for use in strategic and tactical decision making. Managing and developing a team. Accountable for the relationship and service quality, measured by a quarterly scorecard, plus revenue responsibility. 2004-2006 Consumer Insight Director (Health and Beauty) responsibility for a large group of accounts including Boots, Pfizer and Johnson and Johnson. Direct management of 4 Account Directors with a large supporting team. Revenue planning and accountability. 1999 - 2004 Client Director (Unilever / Tesco) Managing a team with responsibility for training and development; revenue, contract negotiation, managing client relationship, presenting larger pieces of analysis. 1998-1999 Client Manager (RHM group) providing training, support in data analysis, producing reports, managing 2 people and revenue target.
Sales house selling commercial airtime for Granada regions and London Weekend TV. Presenting positive image of regions and profiling viewers to ensure best fit with advertisers. Comparing effectiveness of ITV ad campaigns with other TV stations and media. Assessing coverage and frequency of campaigns and fit with shows.
Graduate trainee. Business to business publishers. Defining and checking achieved circulation profile in terms of audience and number of readers. Creating material to encourage advertisers to invest in the magazine. Designing and conducting reader questionnaires to help ensure relevance of content and maximum readership.