Sybille Petersohn
About
Sybille Petersohn is from Greater Munich Metropolitan Area. Sybille is currently Commercial Director at Daiichi Sankyo Deutschland GmbH, located in Munich, Bavaria, Germany.
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Sybille Petersohn's current jobs
Directly Responsible for Marketing, Digital, Communications, Training and Event management and strong cooperation with Medical, Market access and Sales Intensify growth of LIXIANA® (NOAC) and Launch of Nilemdo® / Nustendi®, a new lipid-lowering drug in November 2020. Lead Project „Customer Centric Organization“ and development of a Content Strategy and Marketing Lead Project „Omnichannel Project and Advanced Analytics “ Leading Integration and Implementation of Agile marketing in the organization Leading the Operational Management Committee (x-functional Leadership committee with Marketing, Sales, Market Access, Medical, Legal and Finance) >Continuous growth of LIXIANA in Sales and Market Share (6th year after launch, LIXIANA has entered the market as the fourth product (NOAC) >Highly successful Launch of Nilemdo/ Nustendi during pandemic: 105% above budget >Turnaround of a negative Net Promoter Score for the company from -4 to +14 2019 vs. 2021), in the core target group cardiologists from -2 to +10, GP’s from +6 to +30. >Implementation of a structured Content Marketing and Content Marketing System (Scompler)