Sylvain Herve
About
Sylvain Herve is from Greater Paris Metropolitan Region. Sylvain is currently Chief Executive at AWE, groupe DEKUPLE., located in Levallois-Perret, Île-de-France, France.
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AWE is a consulting agency specialized in B2B digital marketing. We are based in Paris & Shanghai. Our solutions meet B2B companies main 2 issues: online customer acquisition & marketing/sales alignment with the sales performance measure of marketing actions. AWE covers 4 expertise fields: - Strategic consulting: lead management process, target strategies (personas) and segmentation, content scenario, KPIs, dashboarding; - Marketing automation (Marketo, Pardot, Eloqua): consulting (platform choice), integration, implementation and run of marketing programs; - Data: Customer Data Platforms (CDP) development & integration, scoring (leads, content, clients), CRM data management, AI; - Marketing services: management of lead generation campaigns on Google/LinkedIn/emailing, social media B2B (subsidiary company #NoComment), UX landing pages/forms/chatbots. AWE develops its own Customer Data Platform "Decide" for its clients. Some of AWE clients: Algeco, ALD Automotive, Arkema, Thales, Air Liquide, Mercer, Euler Hermes, Docaposte, Up or Essilor. Our certifications/expertises: - Data: Google Cloud Platform (GCP), Big Query, Amazon Web Services, Microsoft Azur. - Martech: Marketo, Eloqua, Pardot, Hubspot, Google Analytics, Adobe Analytics, Data Studio. - Marketing services: Google Partners Premier, LinkedIn API Partner, AB Tasty, Botify. Specialties: B2B marketing, Lead generation, Lead management process, Demand generation, Marketing Automation, Customer Data Platform (CDP), Content marketing, Inbound marketing, Data, CRM, Dashboard.