Sylvia Mukasa
About
Sylvia Mukasa is from Kenya. Sylvia is currently Chief Executive Officer at GlobalX Investments Ltd/GlobalX Innovation Labs, located in Nairobi, Nairobi, Kenya.
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Sylvia Mukasa's current jobs
GlobalX offers services in Emerging Technologies and Innovation Consulting/Advisory, STEAM Education and Tech Investing. Our mission is “To make Innovations Happen”. i)The GlobalX Innovation Labs aims to equip learners, developers & entrepreneurs skills for the digital future of work. This covers robotics, AI, IOT, Design Thinking, Electronics,Coding etc We also set-up MakerIT Labs/Innovation Labs,Teacher Training,Think Tank and Advisory Services. ii. Research/Innovation Strategy - We identify an organization’s areas of potential innovations and propose promising strategic directions. iii. Funding/Investment-We connect innovative tech start-ups with potential investors. Key Responsibilities Strategic and Business Planning •Developed a growth strategy for Sub Saharan Africa, with a special focus on East Africa, to increase distribution of GlobalX product portfolio. •Identified key strategic gaps and developed plans to mitigate these gaps and ensured alignment of strategic plans with operational plans. Marketing Planning •Developed and managed the long term marketing strategy and budget •Developed market and customer insights. •Acted as a primary player for innovations by conducting market assessments, defining value propositions and building product launch plans as well as go to market strategies for new products and building partnerships to increase innovation capacity. •Worked with the business leads to drive strategy for decision making on where to compete: customer segmentation. •Maintained oversight of the marketing programs, campaigns and events to support lead targets. •Oversaw the development and execution of regional events -trade shows, customer meetings etc Financial Forecasting and analysis and oversaw the development and delivery of management reporting environments, monitoring key performance indicators. •Drove the People Strategy including the successful execution of all recruiting, development, motivation, and retention efforts.