Sylvie Freund Pickavance
About
Sylvie Freund Pickavance is from London, England, United Kingdom. Sylvie is currently Member of the Board of Advisors at TinQwise, located in Amsterdam, North Holland, Netherlands. Sylvie also works as Board Member at Association of International Retail, a job Sylvie has held since Mar 2021. Another title Sylvie currently holds is Governor ( NED) at Glasgow Caledonian University. In Sylvie's previous role as a Chair at Glasgow Caledonian New York College, Sylvie worked in New York, New York, United States until Aug 2024. Prior to joining Glasgow Caledonian New York College, Sylvie was a Board Trustee at Glasgow Caledonian New York College and held the position of Board Trustee at New York, United States. Prior to that, Sylvie was a Business Director at The Bicester Village Shopping Collection, based in London, United Kingdom from Dec 2009 to Nov 2014. Sylvie started working as Founder & CEO at SFP Management Ltd in London, United Kingdom in Apr 2008. From Aug 2006 to Jan 2008, Sylvie was Chief Executive Officer at Princesse tam.tam, based in Paris, France. Prior to that, Sylvie was a Global Sales & Merchandising Director at De Beers LV, based in London, United Kingdom from Jan 2002 to May 2006. Sylvie started working as Marketing and Communication Vice President at Cartier Inc, North America in New York, USA in Jul 2000.
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Sylvie Freund Pickavance's current jobs
TinQwise is an innovative smart learning and development for retail companies. Because it is through people that magic is created.
AIR is an independent national sector body dedicated to creating a positive profile for the international retail sector and supporting growth through policy change, advocacy, research and innovation.
Governor serving on the University Court ( // NED role on the University Board ) Supporting Glasgow Caledonian University forward looking mission to promote the common Good. CGU has become an international center of excellence in higher education, with satellites campuses in both London and New York, promoting employability and global citizenship in its graduates. CGU has also a tradition of widening access to higher education for talented individuals regardless of their backgrounds, and leverages its intellectual and social capital for the benefit of the communities it serves in Scotland and internationally.
Sylvie Freund Pickavance's past jobs
Chaired the Board of Trustees for GCNYC, the only foreign University in New York who received the full accreditation to award american degrees. GCNYC focused on delivering masters around various sustainability subjects exclusively. I oversaw the transfer of control and sale of GCNYC to IE University, which completed end July 2024, with GCNYC rebranding as IENYC.
GCNYC is New York City’s College For the Common Good. Founded by Glasgow Caledonian University, which has more than 20,000 students worldwide, GCNYC shares a commitment to people, planet, and profit with a smaller, tight-knit community of students, faculty, and staff.Dedicated to education through the lens of sustainability, GCNYC leverages nearly 150 years of academic excellence to bring a distinctly global perspective to its degree programs.
Business Leader (//Managing Director) of several properties of the Bicester Village Shopping Collection : - Bicester Village in the UK, 2009-2014 - Fidenza Village in Italy, 2010-2011 - Kildare Village in Ireland, 2011-2014 - La Vallee Village in France, 2013 Mentor to the Business leader for Maasmechelen Village in Belgium, 2012-2013 Responsible for launching and managing strategic initiatives in retail across the group since 2010: - launch of retail live and new communication operandi with the brands - gift card programme management and development since 2010 Launched and Developed the Customer Relationship Management Program across the group 2012 - 2014
Strategic advisory Company Valuation in situation of acquisition Organisation and restructuration International development
Managed transition with the founders following the sale of the company to Japanese group Fast Retailing, including compnay reorganisation. Intensified and rationalized french retail coverage, including the launch of an E-commerce site. Prepared international development.
De Beers LV - independant company created end 2001 between De Beers and LVMH, to create a diamond jewellery brand under the De Beers name. [ The company name has since changed to De Beers jewellers]. Created and developed the brand proposition from a product offer and retail experience point of view : product range definition, product development, pricing and merchandising, store concept,customer services and hospitality, CRM and retail operations and staff training Defined and executed the international brand expansion starting with the UK, and launching and operating the brand accross 5 countries and 3 continents.
Defined and coordinated Cartier communication strategy as well as handled Cartier merchandising and buying accross all product lines for North America.
Operated Cartier Retail accross North America, growing business by 40% in 3 years through both network expansion and operations improvement.
Defined retail development strategy and operation marketing plan for Cartier Retail network in Asia Pacific area, overseeing development to 32 stores in 13 countries. Doubled sales in Hong Kong over the period.
Product Manager on Jewellery, Fashion Accessories, and Gifts, then Deputy Marketing Manager.
Created and Headed a french language Department for the University Developed and conducted a french tuition program