Sylvie Harton
About
Sylvie Harton is from Orange, Connecticut, United States. Sylvie is currently Chief Business Strategy & Chief Marketing Officer at Lumi Global, located in Greater New York Area. In Sylvie's previous role as a SVP, Global Head of Strategy, PR and IR Solutions at Notified, Sylvie worked in Greater New York City Area until Jan 2023. Prior to joining Notified, Sylvie was a SVP, Global Head of Strategy and Public Relations Solutions at Notified and held the position of SVP, Global Head of Strategy and Public Relations Solutions at Greater New York City Area. Prior to that, Sylvie was a Adjunct Professor Strategy, College of Business at University of New Haven, based in West Haven, Connecticut from Sep 2019 to Sep 2020. Sylvie started working as SVP, Global Head of Strategy at Notified in Greater New York City Area in Apr 2018. From Feb 2016 to Apr 2018, Sylvie was Vice President Global Business Development & Partnerships at Nasdaq, based in Greater New York City Area. Prior to that, Sylvie was a Vice President, Business Development at Marketwired (Aquired by NASDAQ in February 2016), based in Greater New York City Area from Jan 2015 to Feb 2016. Sylvie started working as Vice President, Global Partners and Channel Sales at Critical Mention in Greater New York Area in May 2014.
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Sylvie Harton's current jobs
Global strategy, marketing and commercial leadership across North America, Europe, Middle East, APAC for a category-leading communications, governance and meeting technology provider. Key Impact: - Increased lead volume by 11% and opportunities by 22%, strengthening commercial performance and accelerating sales cycles. - Elevated category and narrative positioning in governance, ESG, investor meetings and election solutions, expanding Lumi’s presence in regulated sectors. - Built a proactive, content-led demand engine, with flagship campaigns driving sustained engagement months post-launch. - Established shared ICP definitions, operating cadence and post-event/inbound follow-up standards, improving pipeline quality. - Advanced the Assembly Voting (Electa) acquisition integration across brand, messaging, governance and cross-sell motions.
Sylvie Harton's past jobs
Promoted to lead turnaround of the IR Solutions segment. - Led restructuring and turnaround through development of new leadership team and deployment of strategic planning process across all functional areas, grew revenue, reduced churn. - Maintained consistent growth in revenue, contribution margin, operating profit and EBITDA. - Developed measurement tools and reporting dashboards to track metrics on adoption and effectiveness of initiatives. Improved team’s alignment, accountability and execution resulting in 90% execution ratio across all business KPI’s.
Promoted to lead the turnaround of the PR Solutions Business. - Led restructuring and turnaround through development of new leadership team and deployment of strategic planning process across all functional areas, grew revenue, reduced churn. - Transformed PR Solutions transactional business model to SaaS business model driving increase in subscription revenue in 2021. - Deployed AI/ML strategic initiatives to drive operational efficiencies and product innovation; improved sales effectiveness generating over $2 million in incremental revenue. - Developed and implemented new strategies and strategic process to establish long-term sustainable business objectives and provide strong and sustainable organizational leadership.
Taught MGMT 4550-02 Business Capstone (SLiCE) which analyzes three stages of the strategic management process: 1) Analysis, 2) Formulation, and 3) Implementation. The basic goal of the course was to teach 1) how to conduct an analysis of both an industry and a firm including ESG double materiality assessment, 2) how to formulate a strategy (both at the corporate and at the business level) and 3) how to design an organization capable of implementing it.
Promoted to Senior Vice President to lead strategy for newly acquired Intrado Digital Media - Set strategic direction including M&A targets, strategic partnerships and market/product proof of concept to drive financial performance and innovation. - Identified, investigated, evaluated and negotiated acquisition / divestiture, licensing opportunities and strategic business alliances that are in line with the organization's long-range goals. Reviewed over 50 global targets in social media and analytics, events and investor relations targets. Acquired Notified PR Software in Malmo, Sweden. - Direct responsibility for driving growth in the Insights & Analytics and Media Relations segment. - Executive sponsor to the organization Client Advisory Board & member of the Women of Intrado (WIN) steering committee.
Reported to the Head of Corporate Solutions, developed and deployed global partnership strategy with focus on accelerating product innovation, new customer acquisition and international expansion. - Developed technology and revenues generating partnership strategy including business plan, projection and go-to-market strategies generating $3 million in first year. - Closed largest partner in Corporate Solutions history. - Developed and presented growth strategy for PR segment.
Reported to CEO, developed and deployed global partnership strategy focused on accelerating product innovation, new customer acquisition and international expansion. - Doubled revenues in first year with largest partner closed in company history generating $2 Million in incremental partner sales. - Launched new Social Influencers product in two months generating $4 Million in incremental sales. - Developed content optimization and media portal concept.
Reported to CEO, developed and optimized Critical Mention global partnership strategy including business plan, projections and go-to-market strategies. - Diversified revenue stream by identifying new use cases and user scenarios for TV & Radio data in broad business intelligence vertical. - Drove negotiation process including business and legal negotiations. - Launched partner dashboard including KPI identification and measurement.
Reported to CEO, led the development and optimization of global channel sales and partner strategy, including strategy development and execution, KPI identification, recruiting and training while ensuring strategic alignment to organization goals. - Grew revenues from 0 to $4 million in two years and closed largest partner in company's history. - Developed and implemented process of identifying, targeting, pre-qualifying and closing most profitable partners. - Launched partner web portal including lead registration, pipeline management and business plan development.
Social intelligence company offering best-in-class, global news distribution and reporting Reporting to the CEO, led sales in the Eastern region through offices in Chicago, Washington, Miami, New York and Boston. Drove topline revenue to accelerate growth while protecting gross margins. - Grew revenue from $3 million to $20 million in four years. - Rebuilt sales team to move from a transactional sales process to a SaaS sales process and implemented solutions selling methodologies. - Led the Salesforce.com integration to support a SaaS business model. - Formulated and implemented vertical strategy including agency segmentation.
Reported to the President, designed and implemented organization structure to support training, research and customer support. - Developed and implemented marketing strategy to penetrate US market. - Developed strategic partnership with Public Relations Society of America, Independent Practitioners Alliance - Closed largest client in company's history.