Tao J
About
Tao works in the following industries: "Computer Software", "Internet", "Marketing & Advertising", and "Management Consulting". Tao is currently Head of Product Marketing, Tencent Cloud at Tencent. Tao also works as Head of Marketing, Tencent Meeting at 腾讯, a job Tao has held since Jun 2020. In Tao's previous role as a Vice President, Chief Marketing Officer at ENN Digital, Tao worked in 中国 北京 until Jun 2020. Prior to joining ENN Digital, Tao was a Senior Vice President, CMO, Head of Branding & Channel Business l Member of the Board of Directors at Sunteng Technology and held the position of Senior Vice President, CMO, Head of Branding & Channel Business l Member of the Board of Directors at Beijing. Prior to that, Tao was a Head of Brand Experience & Digital Marketing Paid, Greater China at SAP, based in Beijing City, China from May 2012 to Jan 2016. Tao started working as Senior Manager at Brand Union in Beijing in Feb 2010. From Jul 2003 to Jul 2006, Tao was Data Specialist at McKinsey & Company, based in Beijing City, China.
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Tao J's current jobs
Tao J's past jobs
Led ENN Digital's marketing organization (incl. brand awareness, market research & intelligence, product marketing, content marketing, field marketing, demand generation, digital & social, events and communications) and operation. Responsible for representing the market, defining customer journey and target personas/segments generated from user and competitive insights; building offering portfolio and product positioning, value proposition, messaging, competitive differentiation, GTM strategy, collateral and customer acquisition plan. Establishing and optimizing marketing channel performance and deliver breakthrough campaigns that boost brand awareness, recognition, demand generation and conversion.
Led in driving Sunteng's vision for leading marketing technology, enabling revenue acceleration and market leadership. Built and led a professional marketing and communication team, resulting Sunteng's significant awareness amplification, visionary recognition and market leadership within 6 months. Also accomplished unprecedented growth through establishing Branding Business from ground zero and revitalizing Channel Business successfully. With defining distinct value proposition and innovated business models, together with establishing high-performance teams, the two business units brought 140+ million annual revenues with continuous rapid growth.
Led Brand, Experience and Digital Marketing for Greater China (incl. brand study & engagement, ad creative, media planning & buying, sponsorship, digital & integrated marketing). Responsible for renewing brand strategy, engagement across functions to ensure the new brand experience adoption. Driving brand strategy & product/solution alignment, worked closely with extended team like presales, partner & alliance, sales, product and services teams to promote the new SAP product and service brands market presence. Initiated and managed a series of brand ambassador and digital innovation programs for across organizations. Achieved three-digits annual growth of digital marketing performance. Selected as member of the SAP Marketing Innovation Committee and Innovation Incubation. The SPOT Award winner.
Led team for the success of domestic enterprises and multinational corporations in establishing, revitalizing their brands and building customer-centric brand experience.