Taryn Barnes

Creative and conceptual strategist and information architect who merges strategy with execution that helps balance user and business goals in everyday content creation and taxonomy through strategic initiatives. Skilled at partnering with clients to support the development of personas/opportunity maps and engaging scenarios and frameworks that describe the proposed experiences. Proficient at analyzing data, synthesizing my findings, and delivering value to my clients by comfortably communicating with all levels of an organization. Skilled in collaborating and drafting information architecture that aligns with client strategy in fast-paced environments— from start to finish. Created and executed content strategy for over a dozen SaaS well-funded startups, increasing visibility and revenue through online marketing initiatives Highlights Led development and implementation of SEO departmental SOP, Tactics, & KPI's. Collaborated with cross functional teams to define product vision and user experience for over a dozen startups and earned a reputation as a creative problem solver. Served as collaboration ambassador; improved employee engagement and internal collaboration by 73% through blogging and writing other content marketing strategies as a result Increased average lead generation by 104%, organic traffic by 347% and SERP rank by 156% Guided clients on authoring and curating content on various platforms and interfaces throughout the organization Owned online marketing strategy, authoring innovative insights that helped pushed insights in the ATS/Recruiting field Created style guides, localization guidelines and toolkits to guide content delivery team Inducted into SHRM due to my research and white papers on onboarding and recruitment strategy.