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Tazz Latifi

I make things happen
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Email: ****z@petropolist.com
LinkedIn: Tazz L.
Location: United States
Current employer:
Pet Industry Resource
Current title:
Chief Executive Officer
Last updated: 22/10/2026 08:51 AM
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About

Tazz Latifi is from United States. Tazz works in the following industries: "Business Consulting and Services". Tazz is currently Chief Executive Officer at Pet Industry Resource, located in New York, United States. Tazz also works as Head of Marketing Business Development at PhytoSmart, a job Tazz has held since Feb 2023. In Tazz's previous role as a Chief Operating Officer at The Petropolist, Tazz worked in New York, New York, United States until Mar 2025. Prior to joining The Petropolist, Tazz was a Chief Sales Marketing Officer at PhytoSmart and held the position of Chief Sales Marketing Officer. Prior to that, Tazz was a Owner at Petropolis, based in New York, NY from Feb 2005 to Nov 2021. Tazz started working as VP Sales at Shorewood Packaging in 277 Park Ave in Jan 1993. From Jan 1990 to Jan 1992, Tazz was Freelance Photographer at CBS/Sony Records, based in NYC.

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Tazz Latifi's current jobs
Company: Pet Industry Resource
Title: Chief Executive Officer
Period: Jan 2024 - Present (2 years, 9 months)
Location: New York, United States
Company: PhytoSmart
Title: Head of Marketing Business Development
Period: Feb 2023 - Present (3 years, 8 months)
Tazz Latifi's past jobs
Company: The Petropolist
Title: Chief Operating Officer
Period: Jun 2010 - Mar 2025 (14 years, 9 months)
Location: New York, New York, United States

Consulting services/ product development in pet food, pet retail, and pet nutraceutical fields. Informational Podcast with industry experts. COO The Petropolist -Training and Operations for independent retailers, pet product brands, and natural food brands. Develop structured business processes and best practices for the development of staff productivity through customer engagement. Provide guidance with purchasing a proper balance of brands and merchandising. Design and teach sales skills to every level of staff for positive customer responsiveness. Bring growth and expansion through product diversity, knowledge, and merchandising for customer retention. Podcaster: The Petropolist podcast is where I Interview industry 'experts'. This project is my joy, it keeps me excited and informed while bringing attention to the various segments of the pet sector. The conversations are vast and informative - everything from sourcing, food safety, AAFCO, veterinary, independent retailers' POV and expectations, and brands that matter and brands that don't...I cover all of the facets of this industry and enjoy every learning moment. My aim is to provide the public with factual information about pet food and pet health.

Company: PhytoSmart
Title: Chief Sales Marketing Officer
Period: Feb 2023 - Jun 2023 (4 months)
Company: Petropolis
Title: Owner
Period: Feb 2005 - Nov 2021 (16 years, 9 months)
Location: New York, NY
Company: Shorewood Packaging
Title: VP Sales
Period: Jan 1993 - Jan 2005 (12 years)
Location: 277 Park Ave
Company: CBS/Sony Records
Title: Freelance Photographer
Period: Jan 1990 - Jan 1992 (2 years)
Location: NYC
Tazz Latifi's education
Parsons School of Design
Columbia Engineering
Tazz Latifi's top skills
Advertising Social Media Small Business Holistic Health Supplements Sales Art Retail Marketing Strategy Purchasing New Business Development Teaching Customer Experience Organizational Development Marketing Merchandising Sales Processes Nutrition Wholesale Customer Relationship Management (CRM)
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