Ted Mitchell
About
Ted Mitchell is from Greater Boston. Ted works in the following industries: "Apparel & Fashion". Ted is currently Director of Commercial Marketing at Timberland PRO. In Ted's previous role as a Senior Manager, Global Commercial and Consumer Marketing at Timberland PRO, Ted worked in Stratham NH until Mar 2020. Prior to joining Timberland PRO, Ted was a Brand Marketing Manager at CytoSport, Inc. and held the position of Brand Marketing Manager. Prior to that, Ted was a Marketing Manager at Glaceau - Vitaminwater, based in New Hampshire / Maine / Vermont from Jan 2008 to Jan 2009. Ted started working as Team Manager at Red Bull North America in New Hampshire / Maine / Vermont in Jan 2005. From Jan 2004 to Jan 2005, Ted was Sales and Marketing Coordinator at Healthsouth, based in New Hampshire/Maine. Prior to that, Ted was a Assistant Personal Training Manager at Lifetime Fitness, based in Centreville VA from Jan 1999 to Jan 2002.
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Ted Mitchell's current jobs
-Lead Global Commercial Marketing (North American Footwear, Business Development, International and PRO Apparel) -Lead Timberland PRO Co-Op programming (North American Key Accounts, International Distributor Partners, Independents) -Manage Global Field Marketing (Fixtures, Catalogs, Print Collateral, In Store Programs, Custom Account Programs) -Lead Strategic Asset Development (Creative Agencies) -Collaborate with Director of Sales, Account Executives, Product, and Sales Planning Teams -Lead National and Regional Sales Meetings -Manage Sponsorship's and Purpose Led Events -Manage Global Trade Shows -Coach and Develop Timberland PRO Commercial Marketing Team and Timberland PRO Finance Manager
Ted Mitchell's past jobs
-Manage North American and International Commercial Marketing (North American Footwear, Business Development, International and PRO Workwea -Manage Timberland PRO Co-Op programs (North American Key Accounts, International Distributor Partners, Independents, Shoe Mobiles) -Field Marketing Management (Fixtures, Catalogs, Print Collateral, In Store Programs, Account GWP Programming) -Lead creative asset development with internal and external agency partners -Collaborate with Director of Sales, Account Executives, Product, and Sales Planning Teams -Lead Regional Sales Meetings -Manage Sponsorship's and Social Media strategy -Manage Global Trade show strategy and execution -Present Commercial Marketing plans internally and during customer sell-in meetings -Manage Timberland PRO Commercial Marketing Team
-Direct Muscle Milk brand development and consumer programming in New England & Upstate NY -Manage regional brand and image build events (50+ events per year) -Manage partnership contracts, negotiations and deliverables -Drive trade marketing programs achieving sell in and sell through -Analyze brand performance, competitive positioning and promotional activity -Direct media programming including OOH, radio, digital, and social platforms -Activate athlete assets driving both consumer programming and trade programming -Manage the creative marketing mix for regional programs -Agency management and collaboration – program alignment and creative execution -Deliver ongoing reporting and collaboration with field sales team, chain team and PBC -Manage cross functional relationships with PBC Distributors and internal sales team -Manage regional budget including operations, events, trade programming and athlete programs -Manage and coach the New England Team Area Market Manager -Lead Team Area Marketing Manager to achieve best in class field sampling program execution -Manage and oversee the collegiate brand manager program in New England & Upstate NY -Innovation and Original Program Execution -Muscle Milk Beanshot – Collegiate Lacrosse Tournament -Muscle Milk Woodsy – Trail Running Event -Muscle Milk Ride and Recover - Collegiate Ski/Snow Program
-Recruit, coach and lead Vitaminwater & Smartwater field program in Northern New England -Direct and manage media programming within market territory -Collaborate with field sales team and CCNNE driving volume results -Execute corporate brand strategy within northern New England market -Manage field marketing budget including operations, field staff and event activations -Manage cross functional relationships within CCNNE to achieve and drive volume results
-Recruit, hire, train and develop 30 Wings Team Members -Direct field sampling strategy in Northern New England -Create ROI metrics for on and off premise sales accounts -Collaborate with the RBNA local distributor and internal sales team -Lead field marketing event support, brand building initiatives, integrating the local marketing team -Assist in development of and execution of the collegiate student brand manager program
-Responsible for outside selling and marketing to physicians and ancillary healthcare professionals -Created business development strategies for 5 NH facilities -Established advertising and media relationships increasing facility exposure driving referral business -Generated weekly revenue reports, monthly budget reports, and business forecasting metrics
-Top 2 of 25 employees in total sales at Lifetime Fitness Club -Managed and contributed to over 45% of 1.6millon annual revenue for training staff -Achieved 100% in monthly revenue goal each consecutive sales period -Developed and implemented management strategies for Lifetime Fitness employees -Responsible for recruitment and staffing -Managed 25 hours of individual personal training while leading and developing staff of 25 -Coached and led orientation training for new hire employees