Tim Bay

Develops and oversees the execution of the company’s digital marketing and e-commerce B2C and B2B strategies. Manages multi-faceted paid and organic digital campaigns leveraging Facebook, LinkedIn, Instagram, Programmatic, Email, SEO, etc. to drive consumer engagement, lead generation, and conversion.

Responsible for the development, implementation and execution of the firm’s digital marketing strategies, objectives, initiatives, and measures of success. Created and oversaw the continued development and improvement of Ryan.com and the digital marketing technology stack, including marketing automation. Managed the execution of campaigns to acquire and convert targeted leads, leveraging multiple digital channels to profitably drive revenue. Key accomplishments: •Grew web traffic 23% through integrated digital campaigns, enhanced site performance, and improved search engine optimization. •Increased email engagement 26% via targeted content, improved cross-promotion of the newsletter, and enhanced segmentation. •Generated a 2x increase in Marketing Qualified Leads by designing and overseeing the implementation and utilization of an enhanced marketing technology stack that leveraged more advanced features of Marketo, our marketing automation system, and integrated Marketo with internal and external systems to improve data collection and analytics, enhance user experience, and provide more personalized content. •Managed a digital marketing campaign that generated leads at a cost of acquisition that was 36% less than budgeted. •Successfully oversaw the implementation of an enterprise-wide intranet servicing over 2,200 employees on time and on-budget, delivering a better employee experience with a mobile optimized and user-friendly design, enhanced site taxonomy, increased functionality, and improved search.

Developed strategic vision for digital marketing department with seven-figure budget and led collaborative team of 10 digital marketers and eCommerce merchandisers to implement cohesive, effective online advertising and eCommerce activities yielding accelerated revenue growth. Spearheaded multi-channel approach utilizing YouTube, Instagram, Pinterest, Facebook, Wilton.com, and email to drive product awareness, consumer engagement, and conversion. Acquired buy-in from board members on innovative initiatives, managed digital relationships with partners such as Google and Amazon, and developed alliances with key influencers on social media platforms. KEY ACCOMPLISHMENTS: •Drove 19.5% increase in purchase conversions by implementing re-platformed Wilton.com. •Increased Wilton brand YouTube channel engagement by 700% and subscribers by 300% to achieve 18M annual views and recognition in top 1% of platform brand channels. •Achieved 176% increase in Pinterest followers with 2M+ interactions, 790% increase in Instagram followers (800K total), and 83% increase in email subscribers through data-driven marketing strategies. •Amassed hundreds of thousands of enrollments in digital education program through strategic partnerships with Craftsy and Creativebug. •Created and presented strategic plan to the Board of Directors to maximize revenue generated via Amazon.com and led related campaigns resulting in 5x return on advertising spend. •Developed an analytics infrastructure and reporting methodology that was used to measure results and optimize tactics.

Skillfully provided full suite of outstanding, bias-free digital marketing- and eCommerce-related services to corporate clients. Interviewed key stakeholders to understand and assess needs, collaborated with client senior management to create consumer-focused strategies, and executed digital marketing campaigns related to social, email, search, and mobile marketing. Monitored key performance indicators (KPIs) and optimized campaigns accordingly. KEY ACCOMPLISHMENTS: •Doubled website traffic and eCommerce revenue for Wilton Brands, LLC by developing process for measuring success and turning insights into actionable digital marketing and eCommerce activities. •Generated 1M+ app downloads, positioning app in iTunes App Store’s Top 25, by creating mobile device and related marketing strategy leveraging organizational assets. •Directed recruiting process for critical digital marketing positions, mentored team members on best practices, and aided in selection and implementation of digital marketing tools for Successories. •Evaluated 80+ eCommerce platforms to replace Successories’ outdated ERP hosting more than 12K SKUs; selected and implemented agile, robust platform allowing for guided navigation, significantly enhanced merchandising capabilities, and dynamic imaging for customers to view personalized merchandise prior to purchasing elevating Successories to eCommerce leader in customer acquisition.

Created comprehensive business and marketing strategy for the launch of two digital brands and related consumer eCommerce sites for Roman, who had previously only sold its products B2B. Managed the deployment of the sites, including the implementation of the brand strategies, digital marketing, eCommerce merchandising, creative design, and user experience. Partnered with brand managers to develop the product assortment and website exclusives. KEY ACCOMPLISHMENTS: •Successfully developed business and marketing infrastructure from ground up that allowed eCommerce business to be operational within a few months. •Generated over $1.5 million in revenue within the first six months of operation. •Achieved target ROAS of $5 during holiday day season by managing various agencies in implementing search engine optimization strategies, paid search marketing, e-mail campaigns, and banner advertising. •Increased conversion by over 50% and ROI by over 75% during comparable period through implementing marketing strategy and site usability changes during the second year.

Developed interactive strategies for companies such as Wilton Industries and Gatorade, worked on pitches to prospective new customers, and supervised the account planning for approximately 30 clients. Oversaw resource allocation to ensure that consultants from the interactive group were effectively and profitably deployed. Worked with the Director of Interactive to integrate SGS Net’s operations into those of WHITTMANHART's Chicago Interactive group after WHITTMANHART’s purchase of SGS Net. Retained all accounts from SGS Net, increasing revenue per employee during transition.

Served as the senior lead for most clients and developed strategies for larger customers, including Gatorade, Wilton Industries, and Ty, Inc. that effectively leveraged digital marketing to achieve business objectives and drove eCommerce revenue. Managed and was responsible for the profitability of the account services and operations groups. Oversaw the development and implementation of account plans to maximize revenues from existing clients, improve profitability, and ensure high levels of customer satisfaction. Participated in the business development process, including the writing and presentation of proposals.

Served on the internal committee that guided the strategy and development of the corporate Internet and Intranet sites. Developed a new website for the technical support services group that provided improved customer service at reduced costs for the organization.Oversaw knowledge management and support systems for the customer support group.Part of international working group to develop best practices for online support.

Began as an Investigator analyzing trading activity in order to detect potential rule violations. Promoted into management roles and then assumed responsibilities for leading the design and management of the exchange’s regulatory systems. Oversaw the redesign of the exchange’s regulatory department's computer systems, which detected potential rule abuses and helped staff analyze financial data provided by trading firms. As a member of the exchange's Internet Advisory Board, was responsible for overseeing the company's Internet, Intranet, and Extranet sites.