Tindi Sorbera
About
Tindi Sorbera is from Greater Melbourne Area. Tindi is currently General Manager Marketing at Henley Properties, located in Melbourne, Australia. In Tindi's previous role as a Marketing Manager at Melbourne Airport, Tindi worked in Melbourne, Australia until Apr 2019. Prior to joining Melbourne Airport, Tindi was a Marketing Manager at Essendon Fields and held the position of Marketing Manager at EF HQ. Prior to that, Tindi was a Marketing Manager at Riva Ridge Pty Ltd - Owner & Manager of Direct Factory Outlets (DFO), based in Melbourne, Australia from Apr 2009 to Dec 2014. Tindi started working as Director de Marketing at Freeport Leisure Portugal S.A. in Lisbon, Portugal in Apr 2004. From Aug 2001 to Apr 2004, Tindi was UK Marketing Manager at Freeport, based in London, UK. Prior to that, Tindi was a Brand Manager at ODEON Cinemas Group, based in London, United Kingdom from Jan 1999 to May 2000. Tindi started working as National Marketing Planning Manager at Target Australia in Melbourne, Australia in Jun 1994.
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Tindi Sorbera's current jobs
Leading the group marketing and customer experience team across Victoria, Queensland, NSW and SA to deliver a fully integrated marketing and CX program making it easier for customers to choose us in a cluttered, competitive market renowned for its sea of sameness.
Tindi Sorbera's past jobs
The Melbourne Airport Parking & Ground Access Business Unit generates $200M+ annual revenue from 10 car parks and other modes of transport to and from Melbourne Airport including taxis, rideshare, car rental, private chauffeurs, local and regional buses. The Marketing Manager is responsible for the development and execution of the marketing strategy and the delivery of marketing campaigns and initiatives across traditional, digital channels and 3rd party partnerships to drive transaction and revenue growth in the drive-up and e-commerce businesses.
Essendon Fields is a unique site in Melbourne with over 200 businesses and 6,000 workers on site. The Airport is home to Emergency Services, Corporate Jets & Regional Airlines. It’s also home to: Auto Centro – Australia’s largest dealership site, DFO, and the Business District is home to a wide range of businesses including the newly opened Hyatt Place hotel and Events Centre. www.ef.com.au •Brand strategy •Project marketing – commercial and retail properties •Internal and external communications including crisis management •Integrated campaigns (traditional and digital) •Management of automotive co-op marketing group (12 car dealerships) •Management of regional tourism co-op marketing group (20 operators) •Precinct signage strategy •Event calendar, community engagement and sponsorships •Full agency management •Direct marketing budget responsibility
National marketing strategy for DFO portfolio including development & implementation of a turnaround marketing strategy for under-performing centres across Queensland, ACT and Victoria. Dedicated and an unwavering commitment to a deep understanding and effective communication with customers, retailer partners and suppliers. •Marketing strategy development •Annual rolling retail marketing plans •ATL and BTL campaign management •Consumer loyalty and insights program •Digital strategy (website development, SEO, content generation, email marketing & social media) •Tourism strategy – strong focus on Chinese market •Stakeholder management - international, national & local retailers •Full agency management
3 year secondment to set up and lead the marketing team & launch Europe’s largest outlet shopping centre combining retail & leisure – 75,000m2 GLA including 200 retailers, supermarket, 40 restaurants, 21 screen cinema, bars, nightclub & outdoor amphitheatre hosting live concerts and entertainment for 10,000+ spectators.
Management of UK marketing function (6 centres) and providing marketing support for factory outlet shopping centre development across Europe including Sweden, Czech/Austria & Portugal.
Reinvigoration of an iconic UK brand through a major re-brand, refurbishment and new cinema opening marketing program. Other key achievements included launching the first loyalty program in the UK cinema industry and growing cinema attendance numbers through national & regional campaigns, local area marketing and poor performing cinemas programs.
•Development of seasonal strategic & tactical marketing program •Marketing planning for major retail events & tactical sales events •Catalogue planning across 7 buying divisions •Category marketing plans including childrenswear, ladieswear, underwear, homewares & menswear •Special marketing projects; coordinating cross-functional teams •Input into company business & marketing plans & managing implementation of strategy