Todd Zielinski

Sales Process Re-Engineering, Synchronized Relationship Acquisition and Management Marketing solutions (measureable, repeatable) focused on bottom line return, based on the Theory of Constraints (TOC) thinking processes. Athena SWC LLC is a business improvement consulting firm focused on B2B complex selling environments. We have designed a highly customizable, repeatable and measurable (ROI-based) marketing process which involves best practice solutions and great attention to detail. Our expertise is helping companies generate high volumes of qualified sales leads, improve sales rep productivity, create and manage nurture (future interest) relationships until they are ready to engage in an active sales cycle, increase market intelligence and awareness within targeted markets. Our true competitive advantage is in our ability to quantify your sales/marketing investments and track those activities back to bottom line sales return. Typically, companies find themselves engaging in our process services because they are looking for a low risk vehicle to quickly test new markets (industries), obtain intelligence to better understand demand and generate sales results (without making large investments in operating overhead). Other reasons include current business development/marketing activities are not producing the desired results or there is a limitation regarding resource/capacity to deliver the required qualified sales opportunities. Our process applies in various scenarios’ including events, new product launches, trade show support, lead generation/appointment booking, etc.