Tom Cullen

JUUL's mission is to improve the lives of the world’s 1.3 billion adult smokers by driving innovation to eliminate cigarettes. JUUL is the number one U.S.-based e-cigarette company and growing. Headquartered in San Francisco and backed by leading technology investors including Fidelity Investment and Tao Invest LLC, JUUL Labs is disrupting one of the world’s largest and oldest industries. We’re an exceptional team with backgrounds in technology, healthcare and biotech, and we’re committed to deliver on our mission.

Driscoll’s is a privately held, $4B revenue, fresh berry grower operating in the Americas, Europe, the Middle East, Africa and Asia. • Oversee global business applications, software engineering, infrastructure, cybersecurity, disaster recovery and information technology shared services with 80 staff, $30M operating budget and $20M capital expenditures budget. • Facilitated 45% growth in Americas business unit by migrating all corporate operations onto one standardized ERP platform. • Enabled 155% sales growth from Europe, Middle East, Africa and China units by merging disparate ERP and other systems. • Developed transformative five-year roadmap that established global centers of excellence for all core information technology functions, support services, cloud infrastructure and data centers. • Reduced costs by outsourcing shared services partnerships, leveraged internal team and minimized headcount growth. • Increased global scalability by migrating several core global business applications to managed service environments. • Enable decentralized, multi-language content management capability for all global web content owners. • Maximized global project delivery efficiency and effectiveness by building a PMO and global executive governance structure. • Executed five successful ERP implementations while increasing employee engagement. • Leading innovative blockchain pilot using distributed ledger sharing in partnership with key customers and IBM to solve for enhanced food safety tracking across the industry. • Partnering with R&D team in creating a next generation genetics information tracking/analytics platform to accelerate proprietary genetic development and reduce the time to market, increasing competitive advantage.

Peet’s is a specialty coffee roaster and retailer sold in 14,000 US locations and annual sales of $800M. • Managed business applications, PMO, software engineering, infrastructure, security and shared services across all business channels with a staff of 40, $3.5M operating budget and $10M capital expenditures budget. • Enabled streamlined and integrated omni-channel (including direct to consumer, business to business and retail) capability. • Reduced data center footprint 80% by implementing an infrastructure virtualization strategy. • Reduced operational costs for 190 retail stores by optimizing supply chain systems and service level agreements. • Improved inventory visibility and order timelines through upgrading direct store delivery system. • Ensured stability and future growth by creating a standardization strategy for enterprise integration and data warehousing/analytics. • Consolidated sales, supply chain, finance, procurement and manufacturing functionalities onto one ERP platform. • Enabled increased sales from new channels and manufacturing scale by leveraging advanced automation. • Mitigated business operation risks by decommissioning legacy systems and processes.

Senior Director, Enterprise Architecture, 2005 – 2006 • Reported to the CIO, led all major, global business systems initiatives as chief architect and technology strategist. • Built and managed enterprise architecture service line for global information technology and business partners. • Drove system roadmap and process planning strategies, including global ERP, WMS, EDI, EAI and website platforms. • Developed standard enterprise architecture framework, reference model and best practices for all core global business systems. • Determined business process and technology change impact by providing a strategic framework. • Directed global business leaders and engineering systems by determining roadmaps and design and implementation strategies. Senior Director, Global Application Architecture & Integration, 2003 – 2005 • Oversaw 14-member ERP, WMS and EDI application, integration and website engineering team in three global locations. • Established and oversaw global application integration competency center, including transforming processes and practices. • Reduced baseline operating expenses while managing offshore development centers and partners. Senior Director, Supply Chain Systems, 2001 – 2003 • Reported to the CIO, solved extensive inventory and logistic issues during a record sales year. • Oversaw 12-member WMS, EDI processing and corporate support strategy and engineering staff across two locations. • Increased transaction visibility, operational efficiency and scalability by building and implementing supply chain system. • Centralized business intelligence information dissemination and increased collaboration thru a portal strategy. • Ensured future scalability and reliability via leading next generation corporate systems and strategy development.

Director, Technology & Engineering, Move.com, 1999 – 2001 • Reported to the CTO, recruited, trained and managed 25 staff in website engineering and support for B2C and B2B products. • Led design and implementation of multi-tiered online product platforms and hosting centers as chief technical architect. • Established offshore engineering program and oversaw outsourced development contracts, costs and budgets. • Directed product strategy and implementation roadmaps for all hardware, software and network deployments. • Oversaw product evaluation and selection process, including software and consulting contract negotiations. Director, Website Engineering, 1998 – 1999 • Built and led web engineering team to manage conceptual website design through production for Match.com, a top rated online dating service and Rent.net, a profitable rental and relocation website. • Oversaw budgets and technical due diligence for Match.com and Rent.net acquisitions. • Led technical architecture strategy, product management and implementation for website development. • Maximized advertising revenue and reduce development costs by directing third party vendor selection process. • Increased process efficiency and ensured on-time product launches by establishing project management methodologies. Technical Manager & Application Developer, 1996 – 1997 • Led web engineering team for prominent auto research and purchase referral website.

• Partner in boutique consulting firm focused on delivering custom research and back-office solutions for the Harvard Medical School teaching hospital affiliates in the greater Boston metro area.