Tom Gay
About
Tom Gay is from Sydney, New South Wales, Australia. Tom works in the following industries: "Marketing & Advertising", "Sports", "Entertainment", "Retail", and "Automotive". In Tom's previous role as a Event Production Manager - The Big Bounce Australia at XL Event Lab, Tom worked in Australia until Apr 2020. Prior to joining XL Event Lab, Tom was a Project Manager at Clemenger BBDO and held the position of Project Manager at Melbourne, Australia. Prior to that, Tom was a Account Manager at WPP, based in Sydney, Australia from Jun 2017 to Jan 2018. Tom started working as On Premise Activation Specialist at Diageo in Cleveland, Ohio in Aug 2015. From Jan 2014 to Aug 2015, Tom was Product Specialist at BMW of North America, LLC, based in On Tour - Ultimate Driving Experience. Prior to that, Tom was a Brand Ambassador for the Brown-Forman portfolio at The Hive, based in Cleveland/Columbus Ohio Area from Aug 2014 to May 2015. Tom started working as Guest Correspondent at CBS Channel 19 Action News in Cleveland/Akron, Ohio Area in Oct 2011.
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Tom Gay's past jobs
Liaise with city authorities, local vendors and event partners in each of the markets where we operate. Review contracts, Create EMP’s, submit permits with a strong understanding of WorkSafe guidelines across states and territories Handle all imports and logistical movements country to country and across the nation. Recruitment of touring and office based staff Maintain a close relationship with our PR Agency to help boost foot traffic to event via Live TV segments, News articles and Radio. Liaise with the US and UK Team to gain global alignment and share key learning market to market Delegate tasks to my Production Assistant and oversea the management of their work (Volunteers, Food vendors, Booking Flights & Accommodation, Daily reports, Brand ambassadors, Invoices, Quoting, Following up with suppliers) Oversea the nationwide tour and communicate with the 12 touring staff on a daily basis to assess and prioritize their needs. Draft, design, implement new ideas for additions to be added the event space Review consumer reports post event, to improve guest experience for future events Problem solve and troubleshoot any issues which may arise onsite or back office
Project Manager of Activations representing Carlton United & Breweries and NIKE of Australia
Account Manager for KFC, American Express and Puma Created campaign proposals, budgets and pitch new creative concepts Conceptualised and oversee infield activity, production, design of events, experiential displays and staff Key day to day contact with clients whilst building relationship and gaining new business Coordinated and managed suppliers & stakeholders
Managed relationships for over 35 accounts including Bars, Restaurants, Clubs and a Casino to increase liquor sales Engaged consumers on innovative brands and increased brand awareness toward core millennials through sampling Developed and executed On Premise specific programs while strategically aligning with the Broker Gained new distribution of brands while securing specialty cocktails on menus & created drink features Educated account staff on brand attributes and selling points through activities, taste test and staff trainings Established brand presence at key social occasions that impact the On Premise/Nightlife including social media
Traveled to the Top 10 Markets in North America to displayed the brand new 2015/2016 BMW's to consumers, while creating a fun filled environment surrounded by the Ultimate Driving Machine.
Conducted interviews with Cleveland Browns fans during NFL football season for aired television segments, “Most Extreme Tailgaters”
Maintain customer satisfaction, quick adapt response to consumer issues Knowledge about sales floor, install deliveries and online process orders Train new employees in customer service and inventory system
Coordinated promotional campaigns with sponsors Coca-Cola, Sherwin-Williams Designed, Created and executed radio and internet ads to promote the track Booked corporate outings, forged strong bonds with clientele, inventory manager via Excel
Drive publicity for brand, products and clients of this non-traditional media firm that specializes in guerilla marketing Interact with consumers and develop social media campaigns Twitter, Facebook, Instagram Demonstrate the use of product to give the ultimate customer experience