Tom Lamoureux
About
Tom Lamoureux is from Scottsdale, Arizona, United States. Tom works in the following industries: "Education Management". Tom is currently Director of the Sales Team at VersaTube Building Systems, located in Arizona, United States. In Tom's previous role as a Director of the Marketing Team at Northcentral University, Tom worked in Scottsdale, AZ until Jan 2018. Prior to joining Northcentral University, Tom was a Internet Marketing Manager at Anthem Education Group and held the position of Internet Marketing Manager at Phoenix, Arizona Area. Prior to that, Tom was a Marketing Director at Universal Technical Institute, based in Scottsdale, AZ from Jan 2007 to Jan 2010. Tom started working as Marketing Operations Manager at Universal Technical Institute in Phoenix, Arizona Area in Jan 2006. From Jan 2003 to Jan 2006, Tom was Traffic Manager at Universal Technical Institute, based in Phoenix, Arizona Area.
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Tom Lamoureux's current jobs
I am responsible for retail sales nationwide My team of reps prioritizes, contacts and closes all retail leads I coach individual performance, strategy and tactics, and accountability. I set the goals, forecast outcomes, and manage the results We collaborate on automation campaigns as well as targeted person-to-person contact. I listen before I set policy and practices. I am open to implementing the best ideas wherever they might come from. Sales bookings are up 80% YoY
Tom Lamoureux's past jobs
I Lead the Marketing Managers and Agency of Record to generate prospects via: o Facebook ads / Paid Social o Email / Paid List with marketing automation o Organic search / SEO o Google ads / SEM o Paid affiliates / PPL I have exceeded budgeted goals by • Maximizing Marketing performance by daily reviewing each channel’s run rate toward goal and guiding the Managers • Collaborating closely with the Sales VP to ensure that the leads generated are the highest converting and best quality • Managing a $16 million annual lead generation budget to within 1% over/under • Continuously improving the website’s design and lead generation performance (NCU.edu) Achievements: o Generated more doctoral demand by pivoting the affiliate degree mix without additional spend o Created a team structure that produced goal-oriented direct reports out of the prior ad hoc and silo’d structure o Worked with Finance and Business Intelligence analysts to perfect the ProForma Report and other trend tools that collectively improved daily, monthly and quarterly trend-to-goal analysis o Launched a scholarship program that delivered visits, inquiries, and applications and starts 300% greater than the breakeven point
Managed all marketing accounts including search engine campaigns. Optimized results using analytics. Ensured compliance with federal and company guidelines. Investigated new programs, vendors and advertising trends.
Special project: Speed-to-Lead Result: 25% higher student conversion rate Successfully pitched and spearheaded a change from a model of following up on customer inquiries 24 hours later to an instant contact model. I pushed three departments to contribute resources and pioneer a system of third party screeners, a phone dialer, new live data-upload and new reporting and tracking. Motivational Messaging Result: 20% increase in Student Starts Identified and solved a critical gap in student touchpoints. Developed a low-cost, multi-media, automated, multi-touch campaign that kept the student continuously engaged. Managed 2 Marketing Analysts and 2 Marketing Coordinators
Call Center Management Result: Additional 5,000 leads over baseline Oversaw all aspects of the vendor relationship, including Budget, daily results, ROI, training, scripting, coaching, screening, RFP. Delivered 160,000 calls annually. The Q Challenge Results: 200K impressions, 300 spectators, 20 leads Inaugerated an annual build and racing competition that was featured in Hot Rod magazine. Four campus teams of students and instructors were given car shells and a limited budget to compete in a test of braking, agility, and horsepower.
Result: reduced completion times by 30% Created the creative team's first project in-take and prioritization process. Evaluated hundreds of proposals in support of television, radio, magazine and internet lead generation.