Tom Stanek

RXA is a Growth Marketing Technology and leading applied artificial intelligence company headquartered in Ann Arbor, MI. RXA has a diverse portfolio of solutions that help companies transform their data to attract, convert, retain, and grow their customer base such as Media Optimization, Voice of Customer Experience, and Customer Lifecycle applications all leveraging RXA’s proprietary Growth Marketing Intelligence Platform. In addition, RXA is leading AI and BI implementation and consulting firm implementing customized artificial intelligence kick-start programs across 45+ different industries. RXA’s solutions are currently being leveraged by over 300 different customers across North America, Europe, and APAC. RXA has been named the 2 time Innovative Partner of the Year, Most Influential Partner of the Year, and Best Application (Voice of Customer Experience) by Domo, Inc. (NASDAQ: DOMO). RXA is also a Studio Company providing the ingredients necessary for best-in-class ideas and companies to accelerate growth. We conceive, launch, and scale next-generation AI and innovative companies through the application of business strategy, world-class design, and product development​​. Our values and expertise, along with sweat equity and capital, define the level of investment necessary to launch the venture.​ RXA deploys its expertise, resources and infrastructure under a platform approach to generate and validate product and startup ideas​​. Unlike other options in the market, RXA studio derives companies and solutions from within RXA’s vast global ecosystem​​. Current RXA Studio Companies: Weave Workforce (www.weaveworkforce.com) and Ready Signal (www.readysignal.com).

Designed and implemented a new global organization responsible for driving lottery sales , commercial services, prepaid categories and consumer acquisition growth through traditional and emerging retail channels. Solution set designed to influence over 500,000 retailers worldwide generating over $75 Billion in annual sales. Leveraged services in retail giants such as Tesco, Walmart, 7-Eleven, Costco, Aldi, etc. Created and led a new team of individuals based in North America, Latin America/Caribbean, South America, and Europe. Highlights: * Sales: Increased global retail sales in calendar year 2017 by over $4 Billion * Marketing: Led strategic start-up development of new organization including team advertising, brand development, solution and service trademarking, selling and execution. Created industries first global marketing consulting service with successful customer acceptance. * Business Development: Led in securing national and global partnerships to create opportunities for growth and co-branding enhancements. Negotiated contracts with vendors and customers (retailers) that enhanced and leveraged our services. Leveraged new services and relationships to generate a new consulting revenue stream for the company.

Full accountability of annual P&L performance of multi-billion dollars in annual sales. Lead staff of 350+ sales, marketing, operations, and business development team members. Build/execute comprehensive sales, marketing, advertising, operations and business development plans across multiple disciplines and medias, including consumer product goods (CPG) optimization, product positioning, traditional and digital advertising and retail presence, visual merchandising, brand and product awareness, field sales execution, integrated marketing, communications, CRM/Salesforce solution development, and product development. Manage product fulfillment lifecycle, i.e. operations of 72,000 sf building, 1 billion tickets ordered/shipped yearly, product distribution of $3.5B+/yearly, and 500 incoming retail service telephone calls/daily. As UPS’s second largest customer in Texas, ship 95% next day delivery via UPS; maintain 99.8% on time delivery. Highlights: * Sales: Increased sales by $1.5B. * Marketing: Led strategic rebranding of Texas Lottery that resulted in 9% point increase in awareness and participation. * Business Development: Lead strategist, RFP response architect, and negotiator in securing 15-year multi-billion dollar contract to become private operator of Texas Lottery, including SaaS, hardware, marketing, advertising, sales force, technical services, and all products. Operations: Implemented Lean plan reducing costs in distribution and fulfillment facilities responsible for shipping over 1 billion units per year. * Advocate/Lobbyist: Supervised Business Development and Government Relations teams in garnering strategic alignments with legislators and large corporate organizations. Successfully saved over 1 million jobs and $9M in state’s annual revenue.

Directed sales, marketing, services, and business development of GTECH Texas (primary vendor of Texas Lottery and highest revenue generating account of company) consisting of 240+ employees, 17,100 retailers, and 75,000 point-of-sale devices. Highlights: * Integrated new technologies, developed new sales, marketing, and branding techniques, and implemented innovative strategies in preparation of largest procurement cycle in GTECH history. * Increased sales and revenue in first year by over 7%. * Restructured entire organization of ~350 people containing sales, marketing, distribution, operations, field service, and technology teams. * Increased sales by 39% in 4 years resulting in record sales and revenue for 4 straight years. * Revamped entire product distribution that boosted and reduced distribution costs 17%. * Developed 10-month internal leadership program for 12 high-potential US field-based employees. Successful program is now in its 4th year and adopted by Europe and Latin America operations. 52% of graduates received internal promotion within first year.

Managed entire operations of GTECH California (primary vendor of California Lottery), including multi-billion dollar P&L, contract management/negotiation, marketing/sales, technology development, network/communications, field service, and facilities management operations of main site and 6 depots. Primary government relations liaison working closely with GTECH lobbyists and California legislators to maintain stability and growth of California Lottery. Highlights: * Led team in securing critical 4-year $300M revenue contract extension. * Managed installations of over 40,000 point-of-sale devices over 24-months that returned multi-million dollars in additional revenue. * Reduced operating costs by 6% year- over-year.

Oversaw all major operations of Analytics Group, including personnel decisions, client relationships, provision of quality customer service, game development, and forecasting. Led game development committee in creating innovative game concepts for existing and potential gaming markets. Directed development of detailed analyses and forecasts for billion dollar revenue government-sponsored gaming markets that culminate from procurement process of domestic and international lotteries. Highlight: * Created and launched HotTrax (new age product) that grossed over $3M in 2004 for state of Rhode Island.

Full charge of retail optimization process. Used SAS and Claritas Nielsen demographic and survey database to analyze and predict current and potential lottery retailer performance. Created all prize structures for all gaming channels (traditional lottery, monitor internet, mobile, and video). Analyzed lottery industry trends, lottery sales performance, and new game performance, i.e. created weekly reports on major game performance and distributed to senior management.

Team member of four statisticians/programmers in development of analytical techniques to determine meaningful factors in predicting future outcomes of survey data collect from the Environment Protection Agency. Highlights: * Produced in-depth client reporting on cost efficiency in determining data collection for future experimental surveys. * Created new programs and recoded existing programs in SPSS and SAS to intake arrays of data sets to run statistical methods such as regression, CHAID, CART, and cluster analyses.

Hired as Coordinator and promoted within 5 months to Sr. Specialist. Researched and analyzed technology and SaaS companies that enhanced Beyond Interactive’s optimization and reporting processes. Highlights: * Implemented new technologies, such as Digital Archaeology (data-mining tool) to create new reporting scheme for all Beyond Interactive and clients. * Helped in creation of Beyond Interactive’s reporting interface, including look and feel of all reports. * Created automatic optimization engine using Digital Archaeology that imported third party ad serving data and exported data creative needed to run on each placement through use of statistical analysis.