Tom Ventimiglia

The "Product & Sales Strategy" team works cross-functionally to help Twitter build better advertising products. Product Strategy... - Opportunity assessment; analyze competitive landscape & whitespace - Collect, synthesize, and rank product feedback from customers and sellers - Inform product roadmap & prioritization decisions Key collaborators: Product Managers, Research, Product Marketing, Sales (Leaders & Specialists) Go-to-market validation... - Test and validate core hypotheses & customer problem statements for early product concepts - Strategy and execution of alpha/beta tests with internal and external participants - Define exit criteria for each test phase to ensure products deliver value for users/customers and function/perform as expected before GA - Inform messaging & positioning strategy w/ findings established during research/testing Key collaborators: Product Mangers, Engineering, QE, Data Science, Product Design, User/UX Research, Product Marketing, Comms (internal & external), test participants (internal & external), Sales Specialists

The 'Solutions' team was a mix of sales and product marketing, focused on scaling adoption of the newest, most complex LinkedIn products. I provided strategic pre-sales consultation on LinkedIn's insights products, content ecosystem and advertising platform to the company's largest global 'talent solutions' clients (incl. Apple, Amazon, Walmart, PepsiCo, P&G, Boeing, Allstate): Campaign architecture, audience segmentation & insights, targeting, content marketing, brand messaging, lead generation, A/B testing / optimization, and measurement/attribution. I led the strategy, development, and presentation of proposals directly to client executives. Consistent record of exceeding individual and team targets. As a partner to our internal Customer Marketing and Product/PMM teams, I brought clients into alpha/beta tests for new products (ad formats, targeting capabilities, measurement solutions, even some new organic social capabilities), collecting feedback to help shape product development and positioning. I led trainings for our sales teams, produced content for and hosted company webcasts, participated in industry panels, spoke at conferences, and facilitated large-format client workshops in support of product launches and as an SME on the various above topics.

Helped global clients (incl. P&G, PepsiCo, Walmart, Allstate, Boeing, Abbott, Stryker) activate, optimize, measure and expand ad campaigns leveraging LinkedIn's unique suite of media products. As a Team Lead, I led, coached and mentored a half dozen folks across three cities. I also led global, cross-functional projects inside LinkedIn, working with product/marketing to launch and scale new products and to improve internal process, policy, and operational efficiency.

Joined a team of six supporting a set of "talent media" ad products. I helped hundreds and hundreds of companies adopt these solutions and see amazing results. Focused on setting up scalable post-sale infrastructure (service/support models, role definition, SLAs, etc) and driving product adoption (sales enablement, GTM). Also did a ton of interviewing. Team and ARR grew 20x in four years. 🚀

I managed complex digital advertising campaigns for Fortune 500 companies (inlc. Disney, Wrigley, Mars) across Microsoft's network of web properties, including programmatic, MSN, Hotmail, MSNBC, Xbox, and Mobile. We executed some really innovative campaigns for our clients: three-screen solutions, custom branded microsites, in-game ads, purchase-based targeting, and much more. Consistently maintaining 20-30 individual campaigns ranging from $30k to $5m+, optimizing to improve performance, deliver results, and expand the partnership with Microsoft Advertising.

I managed complex ad inventory reservations for strategic accounts. I was regularly responsible for ~50 campaigns, and over the course of about two years I reserved and managed more than $200m of inventory. We worked closely with Sales, but also with internal Finance, SOX Compliance, and Pricing & Yield teams to ensure that inventory was reserved in a way that delivered results for clients and kept Microsoft out of jail. I was also able to work on some exciting projects internally, including GTM for 4 releases of Microsoft's internal ad platform and meaningful process/policy changes across my org.

As a strategist on the Miller Brewing account, I led audience segmentation/research and developed comprehensive media plans designed to raise awareness for core/legacy brands (MGD, MGD Light) and launch new ones (Miller 64, Miller Chill, Sparks.) I compiled exhaustive demographic/psychographic research and reach/frequency models to build media plans spanning digital, outdoor, print, radio, broadcast and television. I presented holistic marketing recommendations directly to our clients at Miller and worked with our internal buying/activation teams to bring these to life. As a buyer, I worked with a wide array of vendors and publishers to negotiate buys, traffic creative, bring campaigns to life, and monitor performance.