Tomas Arias
About
Tomas Arias is from Greater Seattle Area. Tomas works in the following industries: "Internet", "Marketing & Advertising", "Hospital & Health Care", "Insurance", and "Consumer Goods". Tomas is currently Chief Marketing Officer - Amazon Private Brands at Amazon, located in Seattle, Washington, United States. In Tomas's previous role as a Head of Marketing, The Drop & In-House Fashion Brands at Amazon, Tomas worked in until Jun 2021. Prior to joining Amazon, Tomas was a US Marketing Lead – LISTERINE® at Johnson & Johnson and held the position of US Marketing Lead – LISTERINE® at Skillman, NJ. Prior to that, Tomas was a Global Senior Brand Manager, AVEENO® - Global Beauty at Johnson & Johnson, based in United States from Jul 2016 to Jan 2019. Tomas started working as Global Brand Manager, JOHNSON'S® Adult & Beauty Franchise Strategy – Global Beauty at Johnson & Johnson in New Brunswick, NJ in Feb 2015. From Aug 2013 to Feb 2015, Tomas was Associate Brand Manager - BAND-AID® Brand Adhesive Bandages and COMPEED® Brand at Johnson & Johnson, based in Skillman, NJ. Prior to that, Tomas was a Associate Brand Manager - Johnson & Johnson RED CROSS® Brand and First Aid Porfolio at Johnson & Johnson, based in Skillman, NJ from Jul 2012 to Aug 2013. Tomas started working as Digital Strategy at MullenLowe U.S. in Greensboro/Winston-Salem, North Carolina Area in Jan 2011.
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Tomas Arias's current jobs
Tomas Arias's past jobs
Lead marketing efforts for all Amazon in-house fashion brands (Lark & Ro, Daily Ritual, Goodthreads, Core 10, Amazon Essentials, etc)
Lead J&J oral care category and LISTERINE® brand integrated business planning, activation and communication strategy.
Set AVEENO® Face Care first-ever global vision, strategy, innovation and expansion plans into 10+ new markets. Led AVEENO® masterbrand expansion into new product categories. Developed brand’s first-ever global facial care line set to launch across NA, AP & EMEA. Led entire product proposition (formula, graphics, packaging, naming, claims, pricing). Accelerated breakthrough product portfolio in record time to address face mask trends and US retailer dynamics. Reduced launch timeline by 24 months to meet 2018 US launch timing Spearheaded communications briefs for 2017 and 2018 launches resulting in revamped positioning and creative strategy Managed team of two direct reports
Global Brand Manager for JOHNSON'S® Adult, with presence in 40+ markets across LATAM, EMEA, and APAC. Product portfolio includes body care, facial care, and deodorants. Set vision and executed brand’s first-ever globally harmonized brand architecture and product portfolio across 47 markets. Increased purchase intent by 13%, consolidated complex portfolio into 5 product platforms and harmonized graphics and packaging across the globe Responsible for global body care pipeline development and development of the brand growth plan through 2022. Key member of the Beauty Strategy Team leading the global strategy through 2022 for six global equities. Determined “where to play” and “how to win” choices.
Managed $45 million licensed adhesive bandage segment consisting of 8 licensors and 28 SKUs. Responsible for selecting licensors, developing support plans and sell-in of products to retailers Delivered 12% revenue growth between 2013-2014 and +6pts in share gain for licensed segment Launched COMPEED® in the U.S. inclusive of setting launch portfolio and plans to build awareness & trial without TV support (digital & social media, SEO, sampling, influencers, PR) Launched the "Sticking by Our Veterans" campaign, inclusive of partnership with Team Red, White & Blue to develop a product offering to support U.S. Veterans. Campaign included media partnership with CMT, PR launch event, in-store activations, social media, media integration with Fox & Friends and a TV spot. TV spot selected in Q3 2014 as Top Ad in Personal Care Category and Most Emotional Ad by Ace Metrix. Negotiated brand's first partnership with Joy Cho designer to launch brand’s first-ever Target exclusive SKU
Responsible for brand forecasting, performance analytics, budget management, consumer promotions, digital and professional marketing. Launched the J&J Wound Care Resource App (v1) to assist in management of serious wounds. Led brand participation in professional nursing conferences. Developed micro-site in support of “Everyday Care” campaign. Exceeded bounce rate metrics by 15% and achieved a 30% higher engagement vs. main website
P&L responsibilities for a $13.5 million book of business. Exceeded sales goals, achieving a 35% growth, and met profitability objectives. Ranked second among 250 underwriters in the Middle Markets organization for new accounts sold in 2009. Demonstrated track record progressing from Associate Underwriter, Underwriter I, Underwriter II and Senior Marketing Underwriter.