Tommy Armistead

Home Textiles Direct LLC offers 15 years of product development and retail sales experience. Our team represents textile manufacturers and distributors direct to major US retailers. We provide our manufacturer and supplier clients with product, sales and merchandising expertise to successfully gain market share in a fast paced and ever changing retail environment. Categories of focus include Area Rugs, Accent Rugs, Throws Blankets, Blankets, Pillows, Sheet Sets, Bathmats, Shower Curtains, Window and other specific home textiles. Our in-house brands are specifically tailored to the products we are providing targeting the latest trends across all home textile categories. Home Textiles Direct LLC is devoted to developing products that focus on challenges facing consumers and professionals in their daily lives. Our goal is bringing solution based products to help solve those daily challenges.

Sr. Development Manager focused on opening new business opportunities for Balta Rugs in the US and Canada as well as building stronger business relationships with our current retailer partners.

• Develop strategy for organic growth with retailers in North and Central America. • Maintain and Manage P&L for the JLA Area Rug and Flooring division. • Create sales team growth initiatives to build Area Rug Division Revenue. • Mange sourcing of new products based on US Retailers. • Maintain relationships daily with factories in Turkey, India and China. • Collaborate with all 11 division heads and cross functionally create product presentations to offer retailers a cohesive shopping experience for their customers.

• Directly responsible for $35mm+ in revenue. • Managed in store and ECOMM assortments. • Monitor retail program performance on regional and national levels. • Analyze retailer assortments and present to retailers for product line reviews. • Manage production forecast for retailer assortments. • Implement business development strategies for in bay, ECOMM, off shelf promotions and other in store area rug programs. • Identify new product categories to expand Balta presence in stores. • Additional business development responsibilities – Burlington Coat Factory, ROSS Department Stores, Meijer, Fred Meyer, Tuesday Morning, TJX Companies, Costco, Walmart, Sam’s Club, Hardware Co-ops, At Home

• • Directly responsible for revenue growth of Burlington Stores, Ross Stores and dds Discounts, TJX Companies, Nordstrom Rack, Big Lots, Aldi, Safeway, Ahold USA, Meijer, Costco, Toysmith accounting for over $25 Million in sales. • Develop exclusive programs for each retailer business model. • Maintain calendar of promotional events and submit proposals. • Schedule and conduct full category line reviews. • Manage daily operations, chargebacks, and Kids II vendor performance. • Manage monthly forecast across all categories and minimize excess inventory. • Business presentations for Kids II management and retailer executive teams • Drive initiatives to reduce excess inventory levels

• • Manage 2nd Tier Accounts – Ace Hardware, True Value, Do it Best, Orchard Supply, Orgill Brother, Aubuchon Hardware, Sutherland Lumber, and Hobby Lobby accounting for over $15+ Million in sales revenue for multiple retailers. • Report directly to National Director of Sales and President of Company. • Conduct full scale new product line reviews for all retailers. • Implement training sessions for The Home Depot, Lowes and Ace Hardware. • Manage and build pricing structure for key accounts. • Present executive level sales and margin analysis for company ownership. • Increased sales for 2nd Tier Accounts from $0-$15+ Million • Executed biz dev initiatives resulting in revenue growth of $4mm to $65mm in 3+ years.

• Established 150+ new accounts over course of employment. • Expanded territory from $30,000 to $2,000,000+ in annual sales. • Three-time recipient of Presidents Club Award for outstanding sales. • Received National Salesperson of the Year Award for largest growth in the company.