Tony Scopellito
About
Tony Scopellito is from Greater New York City Area. Tony works in the following industries: "Marketing & Advertising", and "Pharmaceuticals". Tony is currently Managing Director at Terri & Sandy, located in Greater New York City Area. In Tony's previous role as a Global Marketing Director, Smokers' Health at GSK, Tony worked in Parsippany NJ until Sep 2015. Prior to joining GSK, Tony was a Global Brand Director & Marketing Lead, Decongestion at GSK and held the position of Global Brand Director & Marketing Lead, Decongestion at Parsippany NJ. Prior to that, Tony was a Global Communications Director, Breathe Right at GSK, based in Parsippany, NJ from Feb 2010 to Jul 2011. Tony started working as Executive Vice President, Global Account Director at FCB New York in Greater New York City Area in Sep 1998. From Jan 1989 to Jan 1998, Tony was SVP at DMB&B, based in Greater New York City Area. Prior to that, Tony was a Account Executive at HJ Delaney, based in Greater New York City Area from Jan 1986 to Jan 1989.
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Tony Scopellito's current jobs
Responsible for key client relationships, growth and agency management at a certified women-owned advertising agency. Named the most effective independent agency in America by the Effie organization in 2020 and Ad Age's Small Agency of the Year for 2017. www.terrisandy.com
Tony Scopellito's past jobs
Responsible for digital marketing initiatives including content, display, search, behavioral support, social media and website development.
● Spearheaded Breathe Right’s first meaningful digital and social efforts, including website development in 12 countries and Facebook/Twitter initiatives. ● Led GSK’s integrated marketing efforts for Breathe Right’s sponsorship of the Belmont Stakes and California Chrome, yielding double-digit consumption increases and nearly 1 billion consumer impressions across paid, earned and owned media. ● Led development of digital pay-as-you-grow support model for international markets. ● Executed brand’s first eCRM customer retention program. ● Developed GSK’s first use of augmented reality to demonstrate product’s mode-of-action. ● Transformed Breathe Right’s visual brand language and launched new packaging globally. ● Led development of Breathe Right’s new product innovation vision and launched Breathe Right Extra Clear and Lavender Scented Nasal Strips.
●Reversed 3 year sales decline and helped brand acheive all-time high household penetration. ●Developed and globally launched "It's Your Right to Breathe Right" integrated campaign. ●Launched Breathe Right Advanced Nasal Strips. ●Relaunched US website.
Primary Account Responsibilities: Global account leader for Kraft Foods Core Brand Assignments: Planters Nuts, Oreo, Chips Ahoy!, Fig Newtons, 100 Calorie Packs, Starbucks in Grocery, Gevalia, Jell-O, Cool Whip, South Beach Foods, Oscar Mayer Lunchables, DiGiorno Pizza, Kraft Macaroni & Cheese, Boca Burger, Wheat Thins, Clausen Pickles, Velveeta. ●Led the integrated communications programs for agency’s second largest global account. ●Grew agency revenue by 21% over a four-year period. ●Earned agency over $10MM in performance bonuses over seven years. ●Won Kraft’s “Integrated Marketing Communications Plan of the Year” two consecutive years (2007-2008). ●Produced USA Today top-ten Superbowl commercial for Planters in 2008. ●Achieved highest-ever copy test scores for Planters, Chips Ahoy! and Cool Whip. ●Won 2008 Super Reggie Award for Oreo Double Stuf integrated marketing. ●Supervised direct marketing programs for Gevalia Kaffe, the country's leading brand of direct-delivered coffee, including direct mail, direct response TV and digital projects. ●Served as Deputy Director of Account Management for two years, responsible for developing and executing training programs for over one hundred account managers. Novartis Consumer Health: Gerber Baby Food & Care Products: May 2006-May 2007 ●Led integrated agency pitch team that bested two Novartis incumbent agencies in May of 2006. ●Supervised all general advertising, consumer sales promotion, digital and CRM efforts. ●Conceived and executed Gerber's “300 Millionth American” integrated marketing campaign. Del Monte Foods: Milk-Bone Dog Snacks: April 2006-September 2007 ●Spearheaded agency pitch team that retained the Milk-Bone business following sale to Del Monte. Senior Vice President, Management Director: June 1998 – December 1999 Campbell Soup Company: V8, V8 Splash, Pace Mexican Sauces Vlasic Foods International: Vlasic Pickles Sunbeam Corporation: Sunbeam/Oster Kitchen Appliances & Grills
Norelco Consumer Products: Norelco Men’s Grooming, Philips Personal Care M&M/Mars Corporation: Uncle Ben’s Rice, Seeds of Change Organic Foods Procter & Gamble: Always, Dawn, Bounce, Ivory Snow ● Led strategic repositioning of Norelco to target blade razor users. ● Won the Seeds of Change Organic Foods assignment from Mars. ● Rebuilt strained relationship on the Dawn brand. ● Contributed significantly to record share growth and improved creative work for Always.
National Coffee Association, SPA Waters, Coldwater Seafood, Belgian Endive Marketing Board