Tony Tavares PMP

Develop and implement marketing strategies for multi-million dollar global oil refinement catalyst product line. Manage phase gate product development process through ideation, development, and launch of new products. Craft value selling proposition, product roadmap, marketing collateral and communications tools. Translate voice of customer (VOC), market assessment, and customer behavior reports into market insights. • Drove commercial awareness and engagement for Bottoms Cracking Catalyst product line using field-based initiatives, increasing sales $X.XM year over year. • Identified and executed $X.XM cost savings program for major product line across 2 manufacturing facilities. • Commercialized 2 new products across 4 international sales regions, resulting in over $XXM in revenue over 12-month period. • Completed 3 and initiated 2 new phase gate product development projects utilizing voice of customer insight and requirements, improving new project management KPIs XX%.

Managed multi-million dollar metal can coatings product line in the Americas; focused on delivering profitable market growth. Led product life cycle, forecasting, product roadmap, product development and rationalization process. Crafted and executed long and short-term strategic marketing plans, including establishing pricing, promotion, value selling story and channel distribution plans. • Spearheaded BPA-free coatings product line introduction and promotion in the Americas metal packaging segment, expanding sales by $X.XM over 2-year period. • Streamlined management of change (MOC) process involving 3 manufacturing plants in 3 different countries, reducing implementation lead time by XX%. • Collaborated with sales on strategic growth target accounts to provide product expertise, insight, and technical support for customer's specific value selling proposition, driving sales increase of $X.XM in Latin America region. • Crafted and championed new sales pipeline tracking tool, increasing sales conversion rates by XX% YOY.

Led marketing team in development and execution of marketing, communications, and sales strategies for rigid plastics packaging solutions for food, beverage, personal care, and household chemicals market segments. Identified all quantitative and qualitative metrics to execute pricing strategies, market segmentation, competitive analyses, and product-to-market positioning analyses. • Spearheaded annual company-wide strategic planning process, resulting in XX% CAGR revenue growth over 5 years. • Formulated and carried out market segmentation and strategic marketing action plans in high-gross-margin food, beverage and health care market segments, improving company gross margin by X% YOY. • Planned and implemented new website for stock plastic bottles and closures to promote cross-selling objectives, increasing stock molds utilization by XX% over 12-month period. • Managed integration of multi-million dollar injection blow molding plastic packaging business comprised of 10 manufacturing plants and over 1.5K SKUs into Berry Plastics ERP system, realizing acquisition synergies of $XXM. • Engineered cross-selling and cross-promoting strategies to take advantage of all packaging technologies Berry had to offer to key accounts, resulting in over $XXM sales increase YOY.

Designed and executed short- and long-term marketing and business plans for industrial liquid and gas filtration products. Managed new product development, product life cycle, and strategic product planning for sales efforts in semiconductor, chemical and power generation industries. Constructed and led promotional materials for trade shows, customer presentations, print and digital media, website, and direct mail. • Launched semiconductor segment Chemical Mechanical Planarization (CMP) slurry filtration systems product line, increasing revenue by $XM over 12-month period. • Crafted and implemented competitive intelligence tracking tool to expedite delivery of critical decision-making information to sales teams located globally.

• Business development, sales and service support of equipment for the metal food and beverage container industry. • Developed customer specific engineered systems solutions. • Performed customer presentations, prepare quotations and recommend pricing strategy. • Coordinated with regional sales leads to develop and implement go to market plans. • Provided product technical training and sales support to sales staff in Latin America and Southeast Asia regions. • Organized industry open houses in several countries to demonstrate and promote technology in the metal food and beverage container industry.

Global manufacturer of coil winding machines for the electronics and automotive industries. • Sales responsibility for capital equipment machinery in North and South America. • Developed sales & marketing strategies and advertising campaign by industry sub-segment. • Managed eight sales engineers located in various locations. • Organized the execution of promotional activities such as trade shows, customer presentations, print, electronic media, web site and direct mail. • Increased customer and prospect base by 300% and achieved $4.5 million in sales for FY 1995.