Tony Trani
About
Tony Trani is from Greater Richmond Region. Tony is currently Director of Sales And Business Development at GPO USA - German Precision Optics, located in Richmond, Virginia, United States. Tony also works as Director of Sales and Marketing at Vanguard World, a job Tony has held since Jul 2019. In Tony's previous role as a Vice President Of Business Development at The Evans Group, Tony worked in Richmond, Virginia Area until Apr 2019. Prior to joining The Evans Group, Tony was a Director of Sales, North America at Carl Zeiss Sports Optics and held the position of Director of Sales, North America at Richmond, VA.
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Tony Trani's current jobs
Responsible for all activities pertaining to sales growth and strategic planning, project development, project management, personnel issues, budgets, and timelines. Establish and manage existing key business relationships or other opportunities and manage national independent sales agency.
Responsible for development of new B2B sales and marketing model with full P&L responsibility Hired and manage North America independent Sales Agency , developed sales and marketing budgets, sales forecast, and inventory management. Total analysis of sales by channel, product, and division monthly
Tony Trani's past jobs
Performed detailed sales analysis of raw data provided by key Business Partners on a monthly basis. Communicated results of analysis to 40+ salesmen in the United States and Canada, establishing action plans where warranted. Actively engaged with key Business Partners in establishing annual goals and metrics to attain goals. Led and assisted 40+ salesmen in day to day activities, problem solving and initiative setting. Identified business opportunities with new Business Partners. Hired and trained seven Retail Sales Specialists to assist with key accounts in a defined territory. Four have developed to be salesmen for The Evans Group in territories. Assisted in developing sales organization in Canada to provide sales growth and structure in the entire country
Responsible for all development of sales strategy and the implementation of plans to attain established goals. Effectively hired, led and motivated independent sales organizations to facilitate a sales growth of 88% during my tenure. Developed sales forecasts per month and SKU on an annual basis. Sales forecast was used to establish annual spending budget. Assisted in establishing marketing budget, in conjunction with creating and implementing sales budget. Tracked customer behaviors, market trends and online presence, using data to make proactive adjustments to sales procedures and targets. Analyzed raw sales data on a monthly and quarterly basis to manage progress of annual sales targets. Oversaw customer service team, purchasing personnel and inventory management team.