Tracy Schuhmacher
About
Tracy Schuhmacher is from Penfield, New York, United States. Tracy is currently Food and features reporter at Democrat and Chronicle - Part of the USA Today Network, located in Rochester, New York. In Tracy's previous role as a Director of Marketing and Operations at Wickham Farms, Tracy worked in Penfield NY until May 2015. Prior to joining Wickham Farms, Tracy was a Freelance Writer at Tracy Dieck Schuhmacher and held the position of Freelance Writer at Penfield, NY. Prior to that, Tracy was a Interactive Writer (Contract Position) at Carmichael Lynch from Feb 2010 to May 2010. Tracy started working as Copywriter/Marketing Strategist (Part Time) at Accelerate Media in Rochester, New York Area in Dec 2009. From Jan 1988 to Jan 1997, Tracy was Management Supervisor at Buck & Pulleyn, based in Rochester, New York Area. Prior to that, Tracy was a Copywriter at Blair/BBDO, based in Rochester, New York Area from Jan 1987 to Jan 1988. Tracy started working as Public Relations Account Executive at Rumrill-Hoyt (Saatchi & Saatchi) in Rochester, New York Area in Jan 1985.
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Tracy Schuhmacher's current jobs
- Cover the Rochester food and drink scene, including restaurants, agriculture, wineries and food-related businesses. - Write human interest stories and contribute to general news coverage. My work is regularly picked up in the Atlantic region and has appeared on front pages of USA Today. - Selected for the 2022 How We Live Fellowship in the Atlantic region; my 8-week project focused on accessibility in hospitality establishments and in our communities. - Collaborate with staff photographers on photos and videos. Occasionally shoot still photos and create videos. - Participated in team focusing on improving diversity and inclusion in our newsroom and in our coverage. Work actively to increase stories focused on underrepresented communities. - Collaborate with editors on SEO to maximize online audience. Use metrics to inform coverage choices. Consistently among the top reporters in Rochester for digital subscription growth. - Strategize and help create Instagram content for the D&C's brand account. Build personal brand via social media (Facebook, Twitter, Instagram, LinkedIn). - Write weekly food newsletter. - Speak to community organizations and classrooms about journalism and Rochester's food scene. - Member of planning team for Rochester Storytellers Project events. Recruit and coach storytellers. - Initiated and helped organize a series of dining events to highlight Rochester's diverse cuisines.
Tracy Schuhmacher's past jobs
Originally a small pumpkin farm, it has grown to be a regional destination for family fun. - Planned, wrote and often designed all marketing communications activities including website, email newsletters, online advertising, broadcast advertising, print ads, flyers and brochures. - Managed content for social media including Facebook, Twitter, Pinterest and Instagram. - Offered value-added services to community-supported agriculture (CSA) members by writing informational materials on various fruits, vegetables and herbs provided by the CSA. Frequently on hand at CSA pickup to answer questions and offer cooking advice. - Developed recipes using crops provided by the CSA and prepared them for sampling. - Hired, trained and managed part-time seasonal staff. - Managed kitchen that served scratch-made cookies, house-made donuts and a simple lunch menu. Created recipes and documentation to ensure all items could be consistently executed by teenage staff.
As an editorial writer, I contributed freelance restaurant reviews and food articles to the Rochester Democrat and Chronicle. I had a food blog (Rah Cha Chow) that was active from 2006 to 2015. As a marketing communications writer, my clients included Kodak, Tetley Tea, Borg Imaging, MJM Design, Buck & Pulleyn, Succotash Stamps and OakWood Financial Services.
Wrote interactive copy for the Subaru of America website.
• Accelerate Media’s core strength is website development and brand design. • My primary client was WindTamer Turbines. I also contributed to projects for WorldLeaders, Delta Benefits and Blitman & King attorneys. • Developed brand and marketing communications strategy. Wrote website copy and brochures. Developed processes for gathering client input and developing internal creative briefs.
• Management Supervisor, 1995 - 1997. Managed the agency’s account service and strategic planning for Rochester Community Savings Bank and divisions of Xerox. Wrote public relations and marketing communications materials. Highly involved in the agency’s new business development, including presentations to prospective clients. • Public Relations Account Supervisor, 1991 - 1995. Supervised the agency’s public relations work for several Xerox divisions and venture groups. Planned public relations programs. Wrote press releases, articles and speeches. • Public Relations Account Executive, 1988 - 1991. Planned and executed public relations programs for Xerox, Kodak and Combustion Engineering. Wrote for several corporate publications.
Wrote print materials for Xerox, Kodak and Niagara Mohawk.
• Public Relations Account Executive, 1986 - 1987. Implemented public relations programs for Kodak, DuPont, Pfaudler and Champion Products. Wrote feature stories, technical articles, press releases, newsletters, speeches and direct mail pieces. • Public Relations Trainee, 1985 - 1986. Wrote a range of public relations materials. Supported special events.