Triana Alonso
About
Triana Alonso is from Greater Paris Metropolitan Region. Triana works in the following industries: "Advertising Services". Triana is currently Founder at The T Journal, located in París, Isla de Francia, Francia. Triana also works as Managing Editor at Fashion Network, a job Triana has held since Nov 2016. In Triana's previous role as a Spanish Editorial Coordinator at FashionNetwork.com, Triana worked in Paris Area, France until Nov 2016. Prior to joining FashionNetwork.com, Triana was a Fashion and beauty editor at L'Oréal Paris at WEBEDIA and held the position of Fashion and beauty editor at L'Oréal Paris at París y alrededores, Francia. Prior to that, Triana was a Freelance journalist and music photographer at Galia Unplugged, based in España, Francia from Sep 2009 to Sep 2014. Triana started working as Young Jury at SEFF 2012 at Sevilla Festival de Cine Europeo in Sevilla in Oct 2012.
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Triana Alonso's current jobs
- Personalised trainings for fashion students and professionals. - Open courses in condensed formats to strengthen students’ proficiency and enable them to acquire new tools and concrete skills: understanding the main roles in fashion, different business models and strategies, trend forecasting or professional event formats. Defining and understanding the future of fashion: sustainability, inclusivity, digital and virtual transformation, omnichannel innovations... - Consulting services: content creation and strategy; brand image, creativity, moodboard and communication; social media; business and marketing strategies, determining digital KPIs; benchmarking; defining brand voice. - Project analysis and second opinion based on a background in journalism and fashion business to support the launch or development of projects and the presentation of ideas.
- Manage an international team of 8 editors. - Build a network of 60 reliable contributors (editors and translators) in key markets including France, Italy, Germany, UK, USA, Spain, Portugal, India, China, Japan, Latin America and the Middle East to ensure global coverage. - Hire, supervise, mentor and guide staff editors, external contributors and community managers. - Manage the editorial calendar: deadlines and scheduling. - Lead and constantly optimise day-to-day editorial operations. Oversee the editorial workflow including 15 daily newsletters, breaking news, financial results and in-depth stories, alert emails, social media platforms, image/video sourcing, news agencies… - Report and edit business stories. Produce news analyses, in-depth analytical features and exclusive stories. Ensure global coverage of international B2B trade fairs and shows during the major fashion seasons. - Adapt complex features and produce translations with the tone of local editions. Coach editors and translators in how to adapt content to the local markets. - Create a system of quality checking and proofreading in 10 languages to ensure the quality of articles and translations is optimal. - Build the FashionNetwork.com tone of voice across the international websites and newsletters. Create local style guides. - Manage the editorial budget. - Coordinate with brands and companies for new content and innovative partnerships. - Launch the first FashionNetwork.com podcast series avaliable in English and French. FashionNetwork.com is an information website for professionals in fashion, luxury and beauty. With more than 750,000 subscribers to its daily newsletters, FashionNetwork.com publishes more than 300 articles daily in 10 languages.
Triana Alonso's past jobs
- Manage a team of 6 external contributors (editors and translators). - Oversee 3 daily newsletters: Spain, Mexico and Latin America. - Adapt stories and produce translations FR, EN, IT, PT > ES with the tone of local editions. - Report and edit business stories. - Fact-check, edit and proofread content. Communicate feedback and deadlines to contributors. - Develop multichannel content strategy. - Manage social media platforms. - Build strong contact base in key markets.
- Produce 5-7 daily stories (fashion, beauty, trends, culture…). Create engaging content for “El Look de las Famosas” website. - Adapt and translate content FR, EN, IT > ES - Edit, proofread and improve content. - Optimize content considering SEO and Google Analytics. - Manage the editorial calendar. - Produce and edit photographs. - Promote content on social media. - Analyze web traffic metrics. Measure and report performance of all digital campaigns and content ( >300K unique visitors/month). - Participate in events to build community and boost brand awareness.
- Produce features, reviews and interviews for newspapers, radio, tv and online, including La 2 de Rtve, ABC, El Mundo, El Diario Vasco... - Provide and edit photographs and video (Adobe Photoshop, Adobe InDesign, Adobe Première, Final Cut), working with Spanish music bands as Pereza, Leiva, Iván Ferreiro, Sidecars, 84, Sidonie... - Ensure coverage of relevant events, concerts, festivals or music tours. - Produce music press releases. - Manage social media (Facebook, Twitter, Instagram, Pinterest, Flickr, Myspace…)
- Young juror of contemporary cinema awarding the "Nuevas Olas" ("The New Waves") section prize to the film "Arraianos". - Selection and presentation of one of the sessions of the European film festival.