Trina D

WPI is the exclusive distributor of Dyson in the Philippines. Awarded #1 Home Appliance Brand at the Lazada Awards 2021 and 4 consecutive mega-campaigns in Lazada (Birthday Sale, 6.6, 9.9, 12.12) in the same year. • Sales: Lead and manage the holistic flow of all E-Commerce channels (marketplace, and webstores) to ensure targets and goals are achieved • Online Merchandising: monitored and maintained KPIs, forecasts, and product listings • Account Management: liaise and negotiate with external partners (online channel PICs, and 3PLs) and principals; set up of online stores • Creatives: in charge of producing all assets (key visuals and SIS layout) for all the online channels (marketplace, and webstores) • Digital Marketing: planning, execution, and reporting of digital marketing activities and campaign performances. Personally handled and monitored CPAS for marketplaces (Lazada Sponsored Search and Shopee Ads), and worked with a digital marketing agency for GDN and other bigger campaigns. • Website Management: managed the distributor websites (performance, content management, analytics, plugins, UX, SEO) • Customer service: oversee and sometimes manage all E-Commerce CS touchpoints to deliver a good customer experience

Rustans.com is the Philippines' leading upscale and luxury online retail destination, known for its unparalleled range of prestigious brands and quality merchandise. • Merchandising: monitored and maintained KPIs: sales, gross margin, inventory, and new buys • Visual merchandising: curation of the homepage and category-level placements of products, promos, and assets as needed, or requested by the brands • Product management: managed new SKUs for launching at Rustans.com • Sales and online marketing: help conceptualize promotions and campaigns, and work collaboratively with the Social and Digital Marketers, Content, Design, Studio, and Customer Service Teams • Creative: took part in conceptualizing and producing editorial content and shoots exclusively for Rustans.com • Customer service: assisted the CS Team with product and promo inquiries from customers

Clients include: • AsiaLive365 (October 2016-Present) - AsiaLive365.com is Asia’s only stop for all things live music • Lamudi Philippines (March 2018-December 2019) - Lamudi.com.ph is the leading real estate platform in the Philippines • Plattr (May 2017-July 2018) - an American-based digital marketing & e-commerce company, created by the founders behind DigitalMarketer.com Responsibilities: • Conduct online research and produce SEO-friendly content in these topics: finance, investment, real estate, lifestyle, travel, beauty, music, events, and more • Wrote, proofread and self-edit articles/blogs, listicles, video tutorials, news articles and such

Daiso Japan Philippines is the authorized retailer of Daiso Industries Co. Ltd., Japan’s No. 1 supplier of living ware goods. • Buying: Sourced and developed new local and international suppliers and products • Merchandising: monitored and maintained KPIs: sales, gross margin, inventory and ageing • Visual merchandising: monitored store displays and helped set up new stores • Product management and development: source and conceptualized new products • Branding: improved category-level branding by conceptualizing new brands and packaging • Offline marketing: conceptualized category-level promotions and campaigns • Knowledge transfer: trained, provided work guidance and documentation to colleagues • Customer service: assisted with product and promo inquiries from customers in the stores Achievements: • Grow my division’s YTD sales by 18% • Created in-house brands, improved branding and packaging for Fashion: Travel Essentials, Basic (Apparel), Active (Apparel), Kawaii (Novelty), Sakura, (Japanese-themed merchandise) and What-not (Statement canvas bags) • Streamlined the product development and launching process for Daiso Japan PH

Hunterstone supplies and distributes pavers, blocks, retaining walls, and other building products in Australia. • Updated product offering and ensured that products are relevant to the market’s needs • Created a competitive pricing strategy, recommendations or strategies for up-selling • Ensured products shown on the site are aesthetically and strategically displayed • Create or update product details including product descriptions and product categorization

Thomson Reuters is one of the world’s most trusted provider of answers, helping professionals make confident decisions and run better businesses. • Analyzed, key, convert, code, copyread, edit, merge, render, load and validate data gathered • Responsible for accuracy, completeness, and quality of work product • Familiarity with production/support workflow processes • Responsible for troubleshooting systems and/or data problems • Identified and recommended 6 process improvements—2 of which are implemented and are currently used for the process; and 1 which earned 2 awards/recognition • Led multiple (3) US jurisdictions—1 of which has 5 categories • Created and maintained process-specific documentations per jurisdiction • Assisted in creating reports on metrics/dashboards, etc. • Trained and provided work guidance and documentations to new hires • Wrote articles for the ASEAN Tax Bulletin Achievements: • Recognized and awarded for the successful streamlining of a specific workflow by reducing processing time by 23.53% for Thomson Reuters • Recognized and awarded the best exhibit for a text integration project