Tung Ho

• Developed and executed a 3-year product roadmap, expanding the PopSockets ecosystem with four new product launches in under 12 months - accelerating innovation cycles and driving incremental category growth. • Delivered 2x year-over-year revenue growth by introducing complementary accessories and creating segmented assortments tailored to e-commerce, wholesale, and international channels. • Led cross-functional go-to-market strategy in collaboration with design, marketing, operations and sales to ensure flawless, on-time launches across global markets. • Managed strategic licensing partnerships with major brands including Disney, Marvel, DC Comics and Harry Potter, leveraging co-branded programs to boost engagement and expand the collectible product portfolio. • Strengthened financial performance by aligning demand forecasting and merchandising strategies to reduce inventory exposure and maximize profit margins across product lines.

• Defined and executed an integrated product and merchandising roadmap that doubled revenue and executed company growth targets through strategic assortment planning and pricing optimization. • Leveraged consumer insights and sales analytics to balance product supply with demand, driving sell-through efficiency and improving gross margin across seasonal assortments. • Partnered closely with E-commerce, brand and Creative teams to craft cohesive go-to-market stories - aligning product positioning, digital experience and launch calendars to strengthen the brand narrative and customer engagement. • Collaborated with Design and Product Development to streamline the concept-to-market process, improving operational efficiency and reducing production liabilities while maintaining brand quality standards. • Championed data-driven decision making across merchandising and marketing functions, aligning cross-functional teams around a shared vision for growth and brand consistency.

• Led 3-year product roadmap for Signature (LeBron, Kobe, KD) and Franchise (HyperDunk, Hyperposite) lines, driving long-term portfolio growth and market differentiation. • Designed seasonal Sports Moments (Christmas, All-Star, BHM, Finals) to generate brand excitement and category buzz. • Partnered with design and development teams to launch disruptive footwear concepts that elevated the Nike brand and influenced the broader basketball market. • Leveraged athlete partnerships and storytelling to create high-impact product narratives that drove consumer engagement and top-line growth.

• Owned 3-year line plan for NSW Sport-Style category, delivering innovative, consumer-driven footwear solutions (Roshe Run, Vintage Collection). • Developed launch strategies for key lifestyle and sport moments, building emotional connections and generating incremental revenue. • Collaborated cross-functionally with design, development, and costing teams to deliver profitable assortments and optimize gross margin. • Applied market, competitive, and trend analysis to shape compelling assortments that influenced footwear category standards.

• Managed product development projects, ensuring manufacturability, quality, and timely delivery of footwear concepts. • Partnered with design and marketing teams to implement innovations and elevate product storytelling. • Supported operational efficiency and margin improvement by aligning development processes with financial and inventory goals.

• Analyzed sales, inventory, and demand trends to inform forecasting and optimize assortment planning. • Built standardized reports and automated processes to increase data accuracy and improve decision-making. • Collaborated with cross-functional teams to align on launch plans and inventory management strategies.

• Delivered exceptional customer experiences and educated consumers on Nike’s innovative products. • Contributed to sales analysis and visual merchandising efforts during key events (e.g., Nike Women’s Marathon 2005). • Supported store operations and team performance through leadership, communication, and collaboration.

• Developed wireless communication capabilities between Palm devices and main server using XTND connection, improving mobile data access for field teams. • Optimized Visual Basic applications through reverse engineering, enhancing software efficiency and reliability. • Provided hands-on technical support to PC users, resolving hardware and software issues to maintain operational productivity.

• Analyzed historical volume and revenue trends for North Carolina letter centers, informing operational and sales strategy. • Built tools to streamline communication between the data warehouse and internal databases, improving data accuracy and reporting efficiency. • Coordinated and negotiated the purchase of telesales leads, supporting targeted marketing campaigns and revenue growth. • Delivered ad hoc analysis and reports using Excel to guide regional business planning and decision-making.