Tyler Henderson

As a Global Account Executive for X-Cart - a Seller Labs Company, I am responsible for analyzing and identifying new sales verticals and how to position X-Cart to best help customers and compete against competitors. I provide subject matter expertise when it comes to eCommerce platforms, customer needs, consumer behavior, how to position against competitors in each vertical. Develop positioning statements, outbound messaging and translate analyses into message points for internal marketing and partnerships to utilize. I identify customer decision-making process, key considerations, and sources of information I manage a full sales cycle for bringing new Logos prospecting, meeting, presenting, and negotiating with C level contacts, providing subject matter expertise regarding technical issues; consulting customers on suitability of products and solutions based on their technical needs, developing strategic plans related to the customer and the proposed solution.

As a Business Development and Sales Manager, I utilized domain knowledge to analyze customer needs, business requirements, operational challenges, buying decisions, contractual process and key stakeholder relationship management. Drove cross-functional teams, including presales, sales, marketing, product, operations, to ensure client and partner satisfaction. I was responsible for achieving sales and revenue targets through direct sales and channel partners. I built key relationships with decision-makers, influences, executive sponsors within the customer and partner organizations

As the Partnership Director for Amazon Marketplace at Seller Labs, I drive strategic partnerships, affiliate initiatives, and conference/tradeshow promotions from inception through execution. Working alongside and reporting directly to the C-level executive team, I help build strategic relationships with businesses, key influencers, and groups in order to drive brand exposure and sales. When presenting or speaking at conferences I provide actionable insights to for brands about the Amazon marketplace on Amazon search, listing optimization, and sponsored products. In this cross-functional role, I collaborate closely with internal teams, external influencers, and end-users to run campaigns that fit both our and our partners’ brands. Some of the stuff I do includes: - Develops strategy, budget, and implementation for affiliate marketing, promotional events, and partnerships in relation to the overall marketing plan. - Develop, manage and optimize affiliate marketing and partnership opportunities to grow traffic and revenue - Identify and recruit new affiliates and partnerships through various channels including social networks, e-Commerce communities and groups, blog postings, email, etc. - Negotiate and manage contracts and commission structures for affiliates - Develops owns promotional strategies from inception to implementation - Monitor affiliate activity, analyze performance, identify areas of improvement, and recommend ways to increase affiliate performance - Plan and implement marketing campaigns in conjunction with partners and/or affiliates from inception to completion. - Fully understand brand, products, and positioning within the marketplace in order to relate it to key parties and customers. - Functions as a subject matter expert for departments within the company - Develop and present authoritative content for conferences, trade shows, webinars, GoLives, and other industry events on a weekly basis

As an Account Manager for Amazon Marketplace at Seller Labs, I drove revenue through exploratory sales and provided client management for accounts. In this role, I helped established and up-and-coming brands to increase their exposure, sales, and understanding of the Amazon marketplace. I collaborated alongside the head of business development to help find and implement new potential revenue streams into existing products/marketplaces while maintaining customer satisfaction. Some of the things I did include: • Developed, iterated, and implemented on product offering and cross-selling for current and potential clients. • Owned creation, pricing, and presentation of proposals for potential clients. • Implemented plans of action and ensured client satisfaction.

• Developed, grew, and enhanced fan base and brand equity with quality customer interactions. • Interacted with families of different cultural backgrounds to ensure the Braves fan experience. • Informed and educated community members about engagement opportunities and team events.