Vaishnavi Mandrekar
About
Vaishnavi works in the following industries: "Computer Software", "Internet", "Marketing & Advertising", and "Information Technology & Services". Vaishnavi is currently Americas Demand Center at Amazon Web Services (AWS). In Vaishnavi's previous role as a Global Digital Marketing at Pure Storage, Vaishnavi worked in Mountain View, California until Aug 2021. Prior to joining Pure Storage, Vaishnavi was a Client Services & Strategy at Position² and held the position of Client Services & Strategy. Prior to that, Vaishnavi was a Digital Media Consultant at InstallMonetizer, based in Sunnyvale, california from Oct 2013 to Apr 2014. Vaishnavi started working as Digital Media Planning & Buying at Goodway Group in Jul 2011. From Mar 2010 to Jul 2011, Vaishnavi was Digital Media Planning & Buying at Lin Digital. Prior to that, Vaishnavi was a Account Planning at MEC from Mar 2006 to Apr 2008. Vaishnavi started working as Instructor, French (part-time) at Alliance Francaise de Bombay in Mumbai Area, India in May 2002.
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Vaishnavi Mandrekar's current jobs
Vaishnavi Mandrekar's past jobs
• Maximize marketing outcome for Pure’s campaign assets as well verticals • Rehauled digital strategy from lower converting tactics to stronger funnel converting tactics • Work closely with Global Demand Center to ensure correct lead/account scoring, lead flow to inside sales and follow-up strategy for the various media tactics • Largest contributor for marketing touched pipeline • Work across various teams within marketing (ops, data science, field, channel, content) to develop a holistic digital approach with end-to-end tracking • Direct and manage agency and vendor relationships, contracts, negotiations and SOWs • Source and test new vendors for lead generation
• Strategically planning and initiating marketing and demand generation budgets for key agency accounts • Hold persona-building workshops for clients • Design effective drip and nurture strategies and improve lead conversion rates via better email engagement • Provide detailed content mapping exercises based on product personas and recommend new content themes and formats • Present marketing reports and QBRs that demonstrate product success and growth to senior management (C-suite) teams • Develop content (videos, infographics, email nurture) for high quality organic traffic as well as for paid syndication
• Set up and executed the company's digital strategy, including negotiating partnerships with networks and DSPs • Worked on various ad servers such as DFA/DFP, Atlas, Pointroll and demonstrated ability to troubleshoot discrepancies between internal servers and publisher server data • Developed a new buying process on CPM, CPA, and CPC basis Created an effective system to track ROI of all paid marketing efforts; maintained and tracked media budget and profitability
• Managed monthly media spends of $1.2 million, executing a variety of campaigns for key clients such as BMW, McDonalds, and Ford meeting aggressive success metrics such as eCPA and CTR goals • Planned, implemented and optimized lead gen and branding campaigns on various programmatic display platforms such as AppNexus, The Trade Desk, MediaMath, Adroll, as well on AdWords and Bing • Exceeded the company profit margin goals by over 40% every quarter and brought in the lowest eCPM in a group of 20 media buyers (helping keep profitability high and client rates low) • Provided thorough reporting on each campaign based on daily/weekly/monthly/quarterly data • Utilized a variety of tactics to create successful ROI for clients • Tested various new mobile and video vendors for agency - this involved holding weekly calls with vendors, watching for data discrepancies, tag/pixel issues as well as campaign performance • Worked with a variety of ad servers (Double-click, Atlas) to ensure there was no discrepancy of ad impressions/clicks/conversions between clients' servers and agency server
• Worked with sales teams from all around the country and developed effective media plans for a variety of clients; worked extensively on new business pitches winning the sale in over 50% of the cases • Specialized in digital media planning tools such as comScore and Google Ad Planner • Worked on case studies and white-papers to help Lin Media's digital footprint • Worked in close conjunction with Ad Operations and Account Management to execute media plans, providing reports and insights to senior management as well as Sales
• Responsible for developing TV and print media plans for clients such as Singapore Airlines, Chanel, Nivea, Citi, Mercedes Benz • Achieved marked improvement in a loss-making account (Singapore Airlines) – company revenues from this account were up by 25% in 2007-2008 • Chief Media Planner on the Mercedes Benz pitch which brought in $2.5 million of revenue to MEC Mumbai • Developed budgets, media plans and realistic time-tables and managed cash flow on each assigned project • Initiated research and focus-group discussions for Chanel in order to get a deep understanding of the luxury consumer in India – insights from this research helped get the maximum value of client budgets
Responsibilities included language and communication training to students of the French language. Involved in not just teaching the French language but also in developing student's interest in various aspects of the French culture.