Vale Farrar

Storyteller, consensus builder, and notable early adopter and study of all technology. Expert at translating technology and ideas into products, services, or programs. C-Level Sales Navigator and Relationship Manager. Lead, Develop, and Manage Product Road maps, User Stories, User interfaces, Web Applications, ECommerce, Dashboards, Reporting, Data Analytics, and Brand Metrics for Customers of Healthcare, Manufacturing, Municipalities, Automotive, Cable/Telecom, Service, Retail, Professional and Start-Up Companies. Product Management. Write business requirements, build consensus, drive the roadmap, vision, pricing, packaging, cross-functional team leadership, sales, forecasting, competitive analysis, pricing, positioning, promotions, training, and sales plans; Conversion analysis; Retention strategies to dissuade migration. 15+ years of consecutive double-digit revenue growth. Own the development of all branding, positioning, messaging, value propositions, core content, marketing campaigns, and go-to-market strategies addressing customer gaps, needs, and market opportunities for over 100 brands. Work with complex organizations with multiple-buying Influencers (Engineering, Marketing, IT, CIS, Customer Service, Technical); Establish, lead, and manage relationships. Performance Marketing for Medspas, E-commerce, and Corporate Housing via SEO, GMB, Google Ads, Amazon, AI integrations, and Geo-Fencing. SMB Development: Fortune 1000 leads, engagement opportunities, and partner solutions to drive income by 9%. Develop products, and packaging contributing $300k of incremental revenue. Reallocate existing resources resulting in a 2% lift in ROI and product innovation. Secure over $200,000 of co-op funds from suppliers and allocate across products, and markets. A leader in Organic SEO, Social Media Management via geo-targeting, messaging, and searchable content.     Manage hundreds of Brands via Websites, Google Business accounts, Facebook pages, and Social Media