Valentina Todoroska
About
Valentina Todoroska is from Sydney, New South Wales, Australia. Valentina works in the following industries: "Marketing & Advertising", "Education Management", "Broadcast Media", "Writing & Editing", and "Online Media". Valentina is currently Managing Editor, POPSUGAR and The Latch at Val Morgan, located in Sydney, New South Wales, Australia. Valentina also works as Freelance Editor + Writer | Content Strategist | Media + Brand Consultant | Copywriter at Self-Employed, a job Valentina has held since Jun 2020. In Valentina's previous role as a Lifestyle Editor at Network 10, Valentina worked in until Jun 2020. Prior to joining Network 10, Valentina was a Managing Editor at Mamamia and held the position of Managing Editor. Prior to that, Valentina was a Deputy Editor at Mamamia from Aug 2017 to Feb 2018. Valentina started working as Deputy Head of News at Mamamia in Nov 2016. From Aug 2016 to Nov 2016, Valentina was Morning Editor at Mamamia. Prior to that, Valentina was a Evening Editor at Mamamia, based in Sydney, Australia from Feb 2016 to Aug 2016. Valentina started working as Acting Managing Editor, The Motherish at Mamamia Women's Network in Sep 2015.
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Valentina Todoroska's current jobs
Direct overall brand and vision strategy for The Latch and POPSUGAR AU. Develop content marketing strategies, social presence and contribute to commercial content planning and brainstorm sessions. Distill learning from analytics and insights to understand consumer behaviour and convey findings to the wider team. Manage an editorial team of eight including training and development.
Freelance writer for The Daily Telegraph, body+soul and Mamamia.com.au. Produce branded content for Network 10 and Mamamia.com.au. Copywriting and content production for Finder, Idiello, Society Marcom, The Regional PR Co and Odette and Co.
Valentina Todoroska's past jobs
Drive and lead the editorial agenda for 10 daily’s Lifestyle vertical. Write, edit, assign and commission original and shareable content. Manage and mentor younger journalists, including a direct report. Edit copy, plan and assign content working both day to day and to a content calendar. Collaborate with senior editors across News, Entertainment, Views, Sport, Social and Video. Work closely with the commercial team to produce topics for clients and edit branded content. Manage the launch of sub-sections including food, parenting and pets.
Provide high level support to the Executive Editor, manage an editorial staff of 20 with 10 reports, on-boarding, training and development and rostering. Commission, assign, brief, edit and publish on site content and provide relevant and timely feedback to editors, content producers and editorial assistants. Conduct interviews with talent, pitch, produce and write content across all verticals. Manage contributor content from an extensive network of freelancers. Responsible for buyout delivery and ensuring all content meets relevant legislation. Highly involved with the commercial team and ideation, creation and delivery of branded content.
Provide high level support to the Editor, manage direct reports, including remote teams both interstate and overseas as well as rostering. Commission, assign, brief, edit and publish content. Arrange all pre-prepared content for holiday periods working to a content calendar.
Provide high level support to the Head of News, manage direct reports, including remote teams both interstate and overseas as well as rostering. Commission, assign, brief, edit and publish content. Arrange all pre-prepared content for holiday periods working to a content calendar.
Drive the early morning news coverage and set the news agenda, being across the news cycle and breaking content. Write breaking content, brief content producers, publish to the website, curate the homepage and distribute on social platforms.
Drive the late afternoon and evening news coverage, being across the news cycle and reality. Write breaking content, brief content producers, publish to the website, curate the homepage and distribute on social platforms. Prepare content for the following morning.
Responsible for the day to day running of the website, populating parenting content which involved briefing writers and working with freelancers. Pre-prepare content for the weekends when we were not staffed. Edit, curate, write and publish content.
Pitch story ideas, conduct interviews and produce content with a story count of three posts per day. Manage interns and the republishing system. Schedule all socials and load posts to a high standard.
Posting and scheduling content across socials, pitch original story ideas, write posts, seek content for republication, load posts, create galleries and source images.
Teaching across all grades from Kindergarten to Year 6 at Guildford Public School. Roles include planning, designing and implementing lessons aligned with the NSW curriculum, tracking, testing and reporting on student progress. Attending staff meetings, staff development days and further training.