Valerie Hernando Presse

Starting from a blank page, I was honored to create the first transversal marketing organization at Danone after 10 years without any CMO, reporting to the EVP Chief Growth Officer. I have been passionate about my mission to lead the marketing transformation accross geos and categories, towards purpose-driven brands acting upon Danone One Planet One Health vision, and towards data-driven growth. I have built an incredible team of 30 high profile experts in marketing, media, advanced-analytics, data&insights, coming from all parts of the world, accountable for building the marketing&digital capabilities for 100+ countries. I am proud of what the CMO team delivered over the past 4 years : - a new marketing vision - a brand framework to grow brands with positive societal impact - the creation and animation of an always-on learning marketing community of 2000+ marketers, "The Collective", inspired by best marketing thought leaders, sharing learnings cross geos and categories - a new marketing Academy putting data, purpose and digital at the core - a data-driven growth model for General Managers and their CODI, powered by a business intelligence platform, collecting and connecting data that matters, from 15+ sources Internal boardmemberships : Danone Growth board, Danone Inclusivity&Diversity board, Danone Sustainability Board, General Secretary Board, Data Transformation Board, all chaired by Comex members Member of the WFA global board (World Federation of Advertising), representing 90% of global marketing communications spend, helping its members to deliver responsible and effective marketing communication.