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Vanessa Tan

Director of Marketing, Indonesia at Xiaomi Technology
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Email: ****@****.***
Location: Jakarta, Indonesia
Current employer: Xiaomi Technology
Current title:
Director of Marketing, Indonesia
Last updated: 21/05/2023 23:54 PM
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About

Vanessa Tan is from Jakarta, Indonesia. Vanessa works in the following industries: "Consumer Electronics". Vanessa is currently Director of Marketing, Indonesia at Xiaomi Technology, located in Jakarta, Indonesia. In Vanessa's previous role as a Head of Marketing, Indonesia at Xiaomi Technology, Vanessa worked in Jakarta, Indonesia until Oct 2020. Prior to joining Xiaomi Technology, Vanessa was a Director of Product Marketing & Product PR at Xiaomi Technology and held the position of Director of Product Marketing & Product PR at Beijing, China. Prior to that, Vanessa was a Head of Product Marketing & Product PR at Xiaomi Technology, based in Beijing City, China from Jun 2019 to Aug 2019. Vanessa started working as Head of Product Marketing at Xiaomi Technology in Beijing City, China in Jan 2018. From Jul 2017 to Jan 2018, Vanessa was Senior Product Marketing Manager at Xiaomi Technology, based in Beijing City, China. Prior to that, Vanessa was a Product Marketing Manager at Xiaomi Technology, based in Beijing City, China from Jul 2016 to Jun 2017. Vanessa started working as Product Manager at Tech in Asia in Singapore in Feb 2014.

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Vanessa Tan's current jobs
Title: Director of Marketing, Indonesia
Period: Oct 2020 - Present (4 years, 1 month)
Location: Jakarta, Indonesia
Vanessa Tan's past jobs
Title: Head of Marketing, Indonesia
Period: Mar 2020 - Oct 2020 (7 months)
Location: Jakarta, Indonesia
Title: Director of Product Marketing & Product PR
Period: Aug 2019 - Jul 2020 (11 months)
Location: Beijing, China
Title: Head of Product Marketing & Product PR
Period: Jun 2019 - Aug 2019 (2 months)
Location: Beijing City, China
Title: Head of Product Marketing
Period: Jan 2018 - Jun 2019 (1 year, 5 months)
Location: Beijing City, China
Title: Senior Product Marketing Manager
Period: Jul 2017 - Jan 2018 (6 months)
Location: Beijing City, China
Title: Product Marketing Manager
Period: Jul 2016 - Jun 2017 (11 months)
Location: Beijing City, China
Company: Tech in Asia
Title: Product Manager
Period: Feb 2014 - Jul 2016 (2 years, 5 months)
Location: Singapore

I take ideas, test them, and turn them into reality. As Tech in Asia’s first product manager, I collect both business and user requirements, create hypotheses, run usability tests, and execute them with a team of developers and designers. I run with the belief that we should make products users want. - Led and launched Tech in Asia’s website redesign in December 2015 - Previously worked on Techlist - a platform that aims to connect startups with investors. Techlist has since been integrated into the main Tech in Asia site - Led a new research team to collect startup data that was critical for our jobs feature, scaling from just a few hundred startups in our database to over 10,000 startups with quality information in a few months.

Company: Tech in Asia
Title: Journalist
Period: Jan 2012 - Feb 2014 (2 years, 1 month)
Location: Singapore

I listen and craft Asian startup and founder stories for the rest of the world. I write stories that would later bring visibility to startups, help them gain initial traction and funding, and bridge connections between startups and relevant VCs/business partners. As one of Tech in Asia’s early hires, I wore different hats, taking on roles that range from business development to leading the marketing team. - Piloted a new column and a new video series titled ‘Lady E’ to raise profiles of women entrepreneurs in Asia and to inspire entrepreneurs of tomorrow. - Some of the popular startups I’ve covered during their early stages include Carousell, RedMart, and Burpple.

Company: The Co-Foundry
Title: Program Lead
Period: Jul 2013 - Jan 2014 (6 months)
Location: Singapore

I was part of the founding team where I helped craft the bespoke ShakeOut program catered for startups looking for relevant mentors, business partners, and funding. - Crafted our portfolio startups’ PR strategies, sales decks, and pitches. Paved the way for these startups to eventually and successfully obtain funding. - One of the key persons bridging relationships with partners from government agencies, universities, corporates, and VCs that would help accelerate startups’ growth

Company: Quest Ventures
Title: Analyst
Period: Jan 2012 - Jul 2013 (1 year, 6 months)
Location: Beijing, China

I worked with portfolio startups on their PR and marketing strategies, analyzed trends, and identified potential companies in the information, communications, and technology sectors in Singapore for Quest Ventures to invest in. - Worked closely with startups to accelerate their growth through a combination of incubation services and programmes such as Founder Institute (China).

Company: Tech in Asia
Title: Guest Writer
Period: Sep 2011 - Jan 2012 (4 months)
Location: Singapore

Tech in Asia is an online publication that covers technology and startup news in Asia. - Guest wrote articles on my thoughts as a foreigner on the technology and startup scene in China

Company: XingCloud (An Innovation Works Company)
Title: International Business Development Manager
Period: Feb 2011 - Jan 2012 (11 months)
Location: Beijing, China

I was the first foreign intern, under the NUS Overseas Colleges (NOC) program, selected by Innovation Works (now known as Sinovation Ventures), took on the international business development manager role at its portfolio company XingCloud. XingCloud, now known as Elex Technology, was sold to Chinese Universe for US$434 million in 2014. At XingCloud, I assisted the CEO in business strategies, planning, and took part in negotiations with local game developers. I also took charge of all international communications and partnerships for the company. - Managed the company’s international partnerships and sealed the deal with Friendster as one of our distribution platform. - Designed marketing collaterals to be exhibited at TechCrunch Disrupt Beijing 2011, liaised with international media, and managed our social media accounts.

Company: Clickworkz Solutions Pte Ltd
Title: Internet Marketing Executive
Period: May 2010 - Sep 2010 (4 months)
Location: Singapore

Clickworkz is the online marketing wing of LINSad. - Worked closely with various clients, mainly in the travel industry, on their online marketing campaigns. Clients include British Airways, Macau Government Tourist Office, Tourism Darwin, Tourism Tasmania, and Contiki Holidays. - Pitched to new accounts, such as Sentosa Singapore and Nanyang Polytechnic. - Specialized in social media and location-based marketing.

Company: Fast Forward Media LLP
Title: Assistant Business Development Manager
Period: May 2008 - Jun 2010 (2 years, 1 month)
Location: Singapore

- Part of the core startup team. - Assisted the country manager to work on business planning, marketing efforts, various pricing packages, and sales strategies, while pursuing a full time degree in NUS. - Worked closely with clients and media/advertising agencies on their online campaigns, and achieved SGD$15,000 worth of sales third month into employment.

Company: Magi Business Arena
Title: Events Executive
Period: May 2007 - May 2008 (1 year)
Location: Singapore

- Worked closely with the director on sales and business negotiations, with clients hailing from backgrounds such as UOB, OCBC, MayBank, and ABN AMRO. - Spearheaded various events, from client liaison to actual execution. - Brought in new client (O2 Skin), and achieved a profit of SGD$6,000. - Picked up Adobe PhotoShop and Macromedia Freehand from scratch to meet design demands of the local big banks.

Title: Recruitment Consultant
Period: Nov 2006 - Apr 2007 (5 months)
Location: Singapore

Established since 1996, Recruit Express has emerged as the leading staffing solutions provider that has set a proven track record for matching the right people to the right organization within the shortest time. - Top performing temporary staff, where I exceeded the daily KPIs set - Conducted job interviews with people who are seeking for temporary positions. - Assessed candidates’ attitudes and aptitudes, before finding the right fit based on companies’ requirements and cultures.

Vanessa Tan's education
National University of Singapore
Faculty of Arts and Social Sciences
2008 - 2012
School of Economics and Management
2011 - 2012
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