Vani Petkar
About
Vani Petkar is from San Francisco Bay Area. Vani works in the following industries: "Semiconductors", "Internet", "Retail", "Hospital & Health Care", "Market Research", and "Computer & Network Security". Vani is currently Senior Manager - Marketing Analytics at Twitter, located in San Francisco Bay Area. In Vani's previous role as a Global Brand and Marketing Insights at Intel Corporation, Vani worked in San Francisco Bay Area until Apr 2019. Prior to joining Intel Corporation, Vani was a Digital Analytics at Intel Corporation and held the position of Digital Analytics at San Francisco Bay Area. Prior to that, Vani was a Digital Analytics at Intel Corporation, based in Santa Clara, CA from Jan 2015 to Sep 2016. Vani started working as Senior Manager, Consumer Insights at Safeway in Pleasanton, CA in Jun 2013. From Mar 2013 to Jun 2013, Vani was Manager, Global Market Research at McAfee, based in Santa Clara, CA. Prior to that, Vani was a Manager - Global Market Research at Abbott Diabetes Care, based in San Francisco Bay Area from Apr 2006 to Jan 2013. Vani started working as Research Analyst at TNS NFO in San Francisco Bay Area in May 2000.
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Vani Petkar's current jobs
Vani Petkar's past jobs
Driving data driven culture into Intel's marketing efforts, integrating analytics driven insights into decision making, lead for B2B marketing measurement and analytics.
Lead for Intel.com web analytics driving strategic thinking, analysis and insights across web site satisfaction and web behavioral data. Key responsibilities include: Plan & execute research and analytics to optimize overall Intel.com content experiences (B2B and B2C) Develop measurement frameworks, continually improve and evolve measurement best practices Manage analytics agency partner relationships, scope and budget
Web Analyst supporting measurement and analysis for Intel.com Product launches, Shop platform, Industry events, and IOT content.
Responsible for managing market and consumer insights to support business strategy for two business functions: Safeway Digital Marketing and Safeway eCommerce. Developing and executing research roadmap to support marketing strategy, managing research vendors, and socialization of insights within organization. • Leading research strategy for all digital marketing efforts including Safeway.com web and mobile applications, design and usability, measuring effectiveness of digital campaigns by synthesizing survey, behavioral and sales data, establishing framework for future campaigns, and online website satisfaction measurement.
Executing global market research for McAfee’s enterprise business unit. Supporting new product development, branding and channel initiatives, and managing McAfee proprietary customer panel. Collaborating with product management and sales teams across geographies to develop analytical solutions and support market/customer insights needs.
- Influenced successful launch of global brand positioning and packaging for ADC's FreeStyle line of blood glucose meters. Consumer insights led to evolution of new iconic brand logo and visual identity, and new meter packaging. - Shaped development of Abbott Diabetes Care's TV advertising (2006 -2010 as the lead consumer researcher - TV campaigns resulted in increased product awareness and acquisition. Developed advertising best practices and benchmarks for the organization. - Led product innovation research for new BGM development - conducted market feasibility studies and identified most attractive patient and HCP target populations, shaped meter development through usability research to design the most compelling feature set and form factor. - Implemented a skill building training for market research team - training equipped team to develop highly effective and persuasive business reports and presentations. - Recipient of several “DVP Awards of Excellence” and “Power Performer” awards.
Led strategic primary marketing research for Health Care Products, Consumer Packaged Goods and, Financial sectors to drive strategic business decision making. Examples of research include consumer and HCP Segmentation, Choice Analysis, Pricing, Brand Tracking, Habits and Practices and Concept/Product Screening.