Vaso Fragoudi

- Head of Digital Services actively managing digital strategy and integrated media for P&G & Samsung, Strategically supporting Visa, Fiat, Jeep, Avon, Illy, Karcher accounts. - Delivering integrated media communication & e-commerce media strategy,securing excellence of digital operations. - Build & manage a team from 4 headcounts to 16, covering all digital media functions (digital planning, programmatic, social, data, ad ops), cooperating closely with offline media planning, creative agencies,content agencies & global teams. - Media investment from existing and new clients' acquisition increased each year between 25% to 45%. - Handling relationships with key global & local media partners. - Cross media planning for Samsung, calibrating strategically product portfolio overlaps and presence on offline media, providing consumer insights and trends. - Plan and overview always on digital strategy through search, video, social &influencers, analysing media results and investment choices againstbusiness KPIs. - D2C digital strategy & launch of Samsung Eshop, defining digital consumers journeys and activating performance media against ROAS (exceeding 1st year revenue target by 50%). - Set up from strategy to implementation P&G's in-house programmatic marketing in market (local data strategy, audience insights & segments development). - Lead set up of DSP, DMP, data collection & segmentation to meet P&G's global media requirements at local market in close cooperation with regional& US-based team. - Efficiently integrate digital communication in P&G's media planning & buying in Greece to deliver mass precision targeting and business results. - Successfully activate performance media campaigns through proper technology infrastructure, leveraging consumer data & media buying strategies, focusing on P&G product purchases through 3rd party e-retailers and P&G's 1st party data enrichment.