Veejay Madhavan

Etiqa is a member of Maybank Group. We pride ourselves on our comprehensive policies without any jargon or hidden clauses, and more importantly, without any catch. At Etiqa, we place people over policies. We revolutionize industry standards to blaze new trails in humanizing insurance and takaful. Etiqa covers the entire range of insurance products ranging from Consumer Insurance, Business insurance and Takaful. Etiqa made its debut on 15 November 2007 and is the single master brand for all conventional and takaful businesses under Maybank. The brand essence of Etiqa is humanizing insurance and takaful, where we want to make things simpler for our customers. This is further supported by four brand attributes namely performance with conscience, crystal clear, hand-in-hand and rock solid. Today, Etiqa is a true multi-channel distributor of insurance and takaful products via its 18,000 agency force, 31 insurance and takaful branches, more than 399 Maybank branches, ATMs and other third-party banks, providing full accessibility and total convenience to customers, unmatched by any other.

Struggling with Gen Z attrition and middle-manager paralysis? I help organisations win back execution: typically +15–25% in 3–6 months. 1️⃣ Challenge: Mid-market insurer struggled with 30% early-career turnover. Action: Deployed Clarity54™ pilot (12-week immersion + manager coaching). Result: Reduced attrition by 22% in 6 months and increased on-time project delivery by 18%. 2️⃣ Coached 15 leadership + multi-gen teams across APAC; pilots averaged +18% execution KPIs within 4 months (sample client: Mid-market Telco, anonymized). 3️⃣ Trained 120 middle managers on aligned decision routines: led to +25% on-time delivery and a measurable drop in cross-team conflicts. 4️⃣ Productized offering: 2-day immersion + 8-week coaching sprint — average time-to-impact: 4 months. 5️⃣ Co-authored 2 books on AI: The World Remade by Artificial Intelligence and AI: Work Smarter and Live Better - #1 Amazon Bestseller. Authored and published Clarity Demands Collateral (Transpersonal psychology) Book a 15-minute Clarity Audit (no cost): calendly.com/oulbyz, or DM me, and I’ll share a 1-page anonymized case study.

At 27Group, we work with Corporates and Government to identify pain points and deliver outcomes that create shareholder value. The team, having vast experience in transformation consulting business, is able to provide access to investors for competitive funding needs whilst providing better ways to operate your business through financial and corporate advisory. 27Group brings together a robust South East Asian built asset consultancy team coupled with several partners from Big4 accounting firms along with strong project managers from the largest development real estate firms to investment banking experts looking to create more value for clients. We also work closely with global engineering built asset consultancies and accounting financial firms in South East Asia to provide business advisory services. We also provide project development integration to improve project returns and are committed to providing a sustainable environment for a better tomorrow. Our deliver model blends values important to humanity into business strategy through socio-economic transformation modules. We are passionate about building opportunities for the next generation to achieve their highest economic potential.

We're excited to share the story behind the formation of AICMC, a unique group of like-minded doctoral students specializing in AI to help unlock breakthroughs in medicine, law, and cybersecurity. Our mission is to empower individuals, organizations, and communities to thrive in a rapidly evolving world. Backed by an advisory team of global experts in AI, we collaborate with leadership to develop sustainable teams grounded in strong agile principles. Our goal is to harness the power of AI responsibly and equip each team with the capabilities to confidently build on the foundational elements of AI. Join us as we drive innovation and create a future where AI enhances every aspect of life!

1️⃣ Scaled customer base 9x by empowering middle managers and embedding Agile ways of working. 2️⃣ Delivered two distribution partnerships that lifted new business profit by 40% (2020). (Named Domestic Life Insurer of the Year – Laos by the Insurance Asia Awards 2021) 3️⃣ Drove nWOW adoption across the organization: measured 84% improvement in customer fulfillment. 4️⃣ Launched Gen Z EVP sandbox; incubated 40 micro-initiatives, 25% progressed to GTM pilots. (Named Lao Employee Experience of the Year-Life Insurance by the Asian Experience Awards 2021)

• I was a catalyst for the strategic and sustainable development, growth and operation of distribution channels in Cambodia and Laos (oversight capacity). • I lead and championed the Sales and Distribution and Business Conservation functions towards delivery sales and revenue targets. • I collaborated as a member of the Executive Committee, business and governance forums. • I fostered sound working relationships with internal and external partners and stakeholders. • I mentored and talent managed members of senior management, functional teams, and Management Trainees. •I lead strategic projects for the organization both locally and regionally.

• I undertook responsibility in establishing, leading and overseeing the Agency Services function responsible for design and implementation of all Agency Distribution strategic initiatives to achieve Key Performance Indicators (KPIs). • I undertook responsibility to lead and manage the Agency Training Department. • I provided leadership support across various organizational forums to drive organizational change and transformational projects. • I undertook responsibility to manage and oversee the process improvements towards efficient agency operations and strengthen controls to improve business quality. • I supported the Agency Development Director (“CAO”) in the management of sales teams and delivery of drivers to achieve Sales KPIs. • I lead and managed the development and delivery of the Suitability Regime for the organization. • I lead, managed and delivered compensation changes to drive improvement of distributor performance towards delivering future business growth targets in a sustainable manner. • I acted as strategic think tank for Chief Executive, Agency; and the Chief Executive Officer to embed new Agency Management Structure and drive Agency Distribution strategies.

• I undertook responsibility in regional compliance oversight across eight different businesses in Southeast Asia – Cambodia, India, Indonesia (including Shariah), Malaysia (including Takaful), Thailand and Vietnam (insurance and consumer finance). • I provided assurance to both local and regional governance forums through site visits, reviews and project management. • I successfully developed and managed local unit compliance teams, enabling them to elevate themselves as trusted business partners while continuing to provide assurance to the management and governance forums. • I spearheaded Quality Assurance reviews across the region as well as Regional T&D program establishing competence benchmarks for the compliance community. • I provided valuable input from a compliance perspective to the Agency and Bancassurance Distribution, Customer, Marketing and Regional Business Expansion initiatives. • I collaborated closely in support of regional and local business in engaging various regulators.

Some of my achievements and milestones while at Transamerica include: • I oversaw the full suite of compliance duties in ensuring organizational compliance with all laws and regulations. For instance, developed and implemented Anti-Money laundering policies and review controls across the organization in accordance to MAS Risk Impact Model. • I undertook responsibility in conducting business and compliance-related training for business sections and partners, while following up on Internal Audit reports on these business sections • I monitored and reported key regulatory issues and compliance breaches that may compromise the organization’s operations. • I trained and reviewed consultancy functions to assist business units and the organization to comply and improve business processes for greater transparency

Some of my achievements and milestones while at Prudentail Assuarance include: • I established and built the Corporate Compliance section with Prudential Singapore’s Legal and Compliance function. • I oversaw the company’s compliance with rules and regulations in the role of Functional Head. For instance, ensured the compliance with Prudential Corporation Asia’s Minimum Compliance Standards (“PCA MCS”) across all Prudential Singapore business units. • I successfully raised awareness of compliance as a key business driver through rigorous training of staff and regular dialogue with functional heads of business. • I undertook a consultant role to business units to develop sound practices in supporting organizational work processes. • I spearheaded the vetting and control of disclosure and marketing materials across the organization.