Victoria Gil Garcia

Managing the Social Advertising team in EU, to drive performance goals such as revenue, profit, App installs, subscriptions and more. Skilled in generating incremental traffic to all Amazon retail sites while optimizing efficiency and return on advertising investment. - Ownership of the Social Advertising strategy and performance in all EU countries to drive maximum $ growth to the channel YoY. - Focus on managing a heavily results driven, hands-on marketing team to ensure KPIs are met. - Annual, quarterly planning, forecasting and business reporting up to Senior Management, VP level with constant focus on targets. - Complex Marketing Mix cross-channel Attribution strategy definition and implementation. - Building and delivering a strong Testing Roadmap to incorporate optimisation, automation in incumbent advertising programs but also to add innovation and launch new ad formats that deliver efficiently. - Collaboration across several Amazon teams (Retail, Fresh, Video, Music, Brand, Performance teams) to deliver the best results. - Partnering frequently with Facebook, Snap, Google and others to drive valuable initiatives and find new opportunities to generate business for Amazon.