Viktoriya Hrun

Promoting the Agent Provocateur image and identity throughout a full 360 of the business, by servicing a wide range of creative aspects of the brand, including; art direction, branding and the creation of graphic collateral to support retail, marketing, press, VM & windows in both print and digital.  • Promoted to art direct seasonal still life campaign shoots for the Middle East market • Assist the Creative Director and Head of Creative with the development of seasonal concepts, mood-boards and shoot planning • Oversee campaign creation from development to launch and manage all stages of pre- and post-production   • Brief and art direct the campaign B-roll, resulting in new imagery optimising reach and maximising social engagement • Reinforce the Agent Provocateur branded materials to ensure a consistent and engaging visual representation of the brand • Keep the brand fresh and exciting by staying up to date on trends and design practices  • Produce graphics and illustrations to be used across the company to support the look and feel of multi-channel campaigns • Maintain a sophisticated sense of typography and an understanding of its relevance to a good design both online and offline • Redeveloped the iconic retail packaging and stationery to be sustainable and recyclable • Design and artwork global magazine publications; inclusive of Vogue, Harpers Bazar and Elle magazines • Artwork all promotional and seasonal campaign windows and VM POS for the stores and concessions globally • Showcase knowledge of materials, props, print production and POS creation whilst working with suppliers and liaising with print production companies • Passing print jobs on press, liaising with relevant stakeholders and print companies whilst also managing budgets and critical paths • Support the digital designer with the creation of banners, digital advertising and social media posts • Creation of animation using After Affects to use as a teaser on social media for the campaign launch