Vincenzo Brugaletta
About
Vincenzo Brugaletta is from London, England, United Kingdom. Vincenzo works in the following industries: "Business Consulting and Services". Vincenzo is currently Contract Advisor (Procurement Business Partner Lead) at Efficio, located in Riyadh, Saudi Arabia. In Vincenzo's previous role as a Director, Marketing Category | Strategic Sourcing | Procurement | Global at Globality, Inc., Vincenzo worked in London, England, United Kingdom until May 2023. Prior to joining Globality, Inc., Vincenzo was a Head of Marketing Category | Global | Procurement | Sales & Marketing | Strategic Sourcing at YOOX NET-A-PORTER GROUP and held the position of Head of Marketing Category | Global | Procurement | Sales & Marketing | Strategic Sourcing at London, United Kingdom. Prior to that, Vincenzo was a Senior Marketing Consultant | Brand Innovation | Strategic Planning | Positioning at Self Employed, based in London, United Kingdom from Sep 2015 to Jan 2020. Vincenzo started working as VP Global Integrated Marketing | Marketing Operations | Marketing Services at Luxottica Group in Cincinnati (OH), USA; Milan, Italy; London, UK in Jan 2011. From Mar 2009 to Nov 2010, Vincenzo was Director | Strategic Sourcing | Marketing | Process Development | Change Management | Procurement at Johnson & Johnson, based in Maidenhead, UK. Prior to that, Vincenzo was a Associate Director | Strategic Sourcing Indirect at Johnson & Johnson, based in Maidenhead, UK from Apr 2008 to Feb 2009. Vincenzo started working as Associate Director | Strategic Sourcing Media Services - EMEA at Johnson & Johnson in Maidenhead, UK in Sep 2007.
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Vincenzo Brugaletta's current jobs
Working in a managed services capacity as a procurement practitioner for the Royal Commission for Alula. I am responsible for the Strategy and Digital category.
Vincenzo Brugaletta's past jobs
▶️ LEADERSHIP: ► Driving and cultivating the deployment of the Globality Platform as an influential thought leader in marketing procurement. ► Leading development of client and provider-facing materials and implementing expertise to direct content development initiatives. ► Contributing to AI development; training & teaching the AI to understand Marketing concepts and intent, refining its ability to operate as a Marketing Services advisor ► Advising clients on best paths to use the Platform to solve their challenges and deliver value
▶️ LEADERSHIP: ► Lead global marketing procurement for this 4,000+ FTE leading online luxury fashion retailer, building procurement function from the ground up. ► Optimize marketing budget through review of all strategic vendors on the basis of a zero-based budget exercise while contributing to the centralization of digital marketing. ► Embed the procurement best practice and process within global sales and marketing functions. ► Reorganization and review of all digital marketing technology: tool mapping, identification of redundancies, gaps and optimisation, definition of a global governance, on-going negotiations. RFP’s launch and management, including new global supplier for Google Marketing Platform and services. ▶️ PROFESSIONAL HIGHLIGHTS: ✔️ Generated multi-million-pound annual savings through global in-housing of Paid Search. ✔️ Generated CRO and SEO savings of 10% annually through strategic vendor portfolio and services review. ✔️ Delivered optimized vendor and technology roadmap to streamline marketing operations and improve agility.
▶️ Supporting and investing in great brands, outstanding retail solutions and brand innovations: ✔️ Hevoq: strategic planning, business planning, branding and store design for a brand-new optical chain in Italy. The identification of a unique positioning and value proposition led to a differentiated customer experience based on high-quality optical services and branding ✔️ Le Creuset: strategic marketing and new e-Commerce platform launch with selection of scalable and unified technology across the markets ✔️ Lanson Champagne: online customer experience and digital brand assets upgrade with GDPR compliance and responsive website ✔️ Itaka International: definition of the internationalisation strategy, creation of the holding company and operating company in the UK, distribution agreements, marketing plans and sales ✔️ Other projects
▶️ LEADERSHIP: ► Responsible for integrated marketing strategies across all wholesale and retail brands for this 30,000+ FTE publicly traded global luxury retailer. ► Headed team of 40+ across multiple locations spanning US and EUR. ► Led digital transformation across retail and wholesale brands by aligning front-end experience to each brand positioning and optimizing back-end at enterprise level. ► Defined and implemented global e-Commerce infrastructure and digital customer experience for Sunglass Hut, LensCrafters and Ray-Ban. ► Defined and implemented in-store omni-channel experience for leading brands within US market, followed by global roll-out. ▶️ PROFESSIONAL HIGHLIGHTS: ✔️ Achieved cost savings of 10%+ in Y1 through vendor consolidation and technology optimization. ✔️ Drove rapid growth in e-commerce revenue channel, exceeding $100m within 3 years. ✔️ Achieved multiple awards for integrated brand campaigns.
▶️ LEADERSHIP: ► Responsible for procurement of all media and marketing services for the world’s largest healthcare brand (120,000+ FTEs). ► Headed a team of 5 direct reports across two locations. ► Managed annual investment budget of $400m+ ► Grew and developer marketing procurement into a strategic function to complement marketing and brand teams. ▶️ PROFESSIONAL HIGHLIGHTS: ✔️ Defined scope, processes, targets and contract for new media agency relationships. ✔️ Led stakeholder management at regional and global level. ✔️ Identified and implemented additional strategic marketing procurement opportunities in creative, digital, in-store and packaging.
▶️ LEADERSHIP: Responsible for strategic sourcing, agency relationship, media auditing, contract compliance auditing, marketing process development, marketing systems, innovation and change management. Annual investment in excess of €500MM with strong focus on creative, media and digital services.
▶️ LEADERSHIP: Responsible for strategic sourcing media services, agency relationship, media auditing, contract compliance auditing, media planning process development. Annual investment in excess of €400MM in media buying.
Responsible for the definition and execution of the strategy process for media planning and buying, annual media planning, sports sponsorship (notably ATP sponsorship), media auditing, agency relationship management, brand equity tracking and marketing contacts audit. Annual investment over €70MM in Europe.
Responsible for the definition and execution of the strategy process for media planning and buying, annual media planning, sports sponsorship (notably ATP sponsorship), media auditing, agency relationship management. Annual investment over €70MM in Europe.
Responsible for the global Vodafone account (annual investment €500MM+), Indesit Company (annual investment €50MM+). The Vodafone account included global media and sports sponsorship valuation and consultancy (notably F1 and football).
Responsible for the global Vodafone account (annual investment €500MM+), Indesit Company (annual investment €50MM+), Reckitt and Colman (annual investment €200MM+), Philips (annual investment €200MM+), Pfizer. The Vodafone account included global media and sports sponsorship valuation and consultancy (notably F1 and football).