Virginia Coufourier
About
Virginia Coufourier is from Mouzon, Nouvelle-Aquitaine, France. Virginia works in the following industries: "Wine & Spirits". Virginia is currently Marketing Communication Manager at Cognac DELAMAIN, located in Jarnac, Poitou-Charentes, France. Virginia also works as Business Associate at Le Bistrot Saint Michel, a job Virginia has held since Jan 2018. In Virginia's previous role as a Brand Manager at Maison Villevert, Virginia worked in until Dec 2018. Prior to joining Maison Villevert, Virginia was a Project manager at CIDS-Centre Internation des Spiritueux and held the position of Project manager. Prior to that, Virginia was a Global marketing intern at Beam Global Spirits and wine from May 2006 to Dec 2006. Virginia started working as Marketing Assistant at Corby Distilleries Ltd. in May 2004.
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Virginia Coufourier's current jobs
After 10 years of marketing experience in brand creation, development and coordination for Maison Villevert, it is time to dedicate these competencies to the family business (a wineshop and restaurant) while looking for new Marketing manager opportunities.
Virginia Coufourier's past jobs
In charge of Global Marketing for G'Vine Gin, La Quintinye Vermouth Royal, Excellia Tequila, June liqueur, from defining Brand Plans to creating and developing tools to support them on key markets, in line with an allocated budget. Lastest project: orchestrated the repack of G'Vine Gin, from reworking the design, assisting the development of each component of the new bottle and coordinating its international launch, including an international event in Paris.
In charge of developping an internet tool providing an overview of several countries and spirits markets in order to help small Cognac companies to develop their export activity. - Definition and research of the necessary information for the country profiles - Coordination of the content of the country profiles (spirits and cognac market overview: consumption, consumer profiles, pricing, communication, legislations) - Market studies and editing of the country profiles fact-sheets
•Courvoisier upper marques strategy development •Courvoisier concept creation and development •Consumer, competitor, market, merchandising studies and analysis for various projects •Data base development for 5 years forecasting and planning: volumes, A&P, Turnover for key markets