Virginia Strickland

Global head of product marketing and go-to-market for Fire TV streaming media players, companion devices, and accessories.

Re-positioned the business and led a global rebrand that enabled the company's transition from a single product category to a family of connected mobile products spanning IoT, Smartphones, and Kids Technology.

Head of North America marketing for all mobile brands including Alcatel Mobile and BlackBerry Mobile.

Responsible for leading the North America Marketing and Go-To-Market strategy across brand and channel. Directly managed Brand Marketing, Communications, PR, Online/Social Media, Channel Marketing, Product Marketing and Field Training Teams. Initiated the strategic brand partnerships with The Color Run and top Major League Soccer (MLS) teams Toronto FC, LA Galaxy, and New York City FC. Led the region's first national brand campaign across OOH, broadcast and digital, managing agency RFP process, creative development, and media buying strategy.

• Key contributor for growing the ALCATEL ONE TOUCH business, partnering and collaborating with internal teams to develop and execute critical go-to-market activities that supported, improved and grew the ALCATEL ONE TOUCH brand and product sell-in/through for the North American region. • Managed partner marketing efforts to support carrier and technology partners such as AT&T, T-Mobile, Sprint, Telus, Bell, JBL, Qualcomm, Mediatek. • Managed the design, staffing, and execution for the meeting suites and showfloor at CES, MWC, and CTIA trade shows. • Created and executed annual strategic marketing plans to deliver continuous achievement against key performance metrics. • Directly managed the marketing & training department including: Social Media, advertising and media planning, strategic partnerships, sales incentives, consumer promotions, events, retail training, marketing and merchandising. • Managed the PR strategy for North America, receiving the Best of CES Award and Best Smartphone and Tablet Recognitions. • 2012 Employee Recognition Award

Go-To-Market Management • Project managed internal cross-functional teams to set and achieve product launch goals for all carrier/distributor partners • Established and managed weekly go-to-market reports, detailing launch dates, channel distribution, and appropriate support efforts • Managed integrated communication, conducting regular Project team meetings to capture project status, problems and risks related to Go-To-Market activities Sales Training and Program Management • Drove sales associate knowledge and skill improvement by partnering with Product Development, Marketing, and Customer Care to ensure that key areas of focus are incorporated into training content • Collaborated with the Sales/Account Management teams to develop training strategies and sales tools to support the overall strategic direction of the sales organization • Managed the development of all training & sales support areas including launch/training event management, online, print and event materials • Managed third-party agencies responsible for materials development and implementation, focusing on timing, quality of execution and budget management • Responsible for field marketing program development and deployment, including the agency selection process, establishing and measuring KPI's, and measuring training effectiveness. Carrier/Distributor Partner Marketing • Managed launch communications and strategy with carriers and distributors • Developed and managed online B2B portal to provide marketing assets, branded merchandise and training • Managed MDF programs and budgets • Supported product launch events, trade shows, and marketing activities.

• Responsible for managing the marketing execution across National Retailers (Best Buy, Meijer, RadioShack, Target, & Walmart) for all Sprint Prepaid brands including Boost Mobile and Virgin Mobile. • Developed and executed seasonal marketing campaigns, managing cross functional teams consisting of Design/Creative, Merchandising, Packaging, Product Portfolio, and Sales • Ensured consistency across all English/Spanish messaging priorities, writing creative and SKU briefs to initiate internal projects • Managed promotions agency to include contract negotiations, budget monitoring, and project briefs • Assessed retail performance and competitive landscape to recommend improvements to current and future campaign strategies • Managed retail relationships to ensure proper training, communication and execution at point of sale • Developed and presented high-level monthly in-store overviews for top level executives • 2009 Key Partnerships Award by the Sales Organization

• Launched the first gourmet food truck event in Orange County within 6-months, resulting in a sold-out event of 8,500 attendees. • Defined and manged the overall go-to-market and brand strategy, including brand identity, communications, social media strategy, media buy and promotional strategy. • Directed overall operations, including planning, execution, budget management, contract negotiations, day-of event operations, sponsorships, charity partners, entertainment, event staffing, and vendor management • Recruited, hired and directly managed a team of 7 staff members, and a broader group of 135 volunteers.

• Managed the Orange County market, creating a competitive edge by lobbying and educating retail associates, fostering brand advocacy, gathering market data and representing the brand at local and regional events • Analyzed and developed weekly performance reports, monitoring sales performance and providing insights on competitive analysis • Responsible for recruiting and mentoring new team members, as well as created a new employee playbook • August 2007 Corporate Employee of the Month

• Managed internal and external events from concept to completion, including contract negotiations, vendor management, and event budgets • Coordinated national workshop events, secured guest speakers, workshop leaders and managed individual attendee track schedules • Developed, designed, and executed all event signage, marketing collateral and event communications • Managed and implemented corporate re-brand strategy during company merger

• Responsible for local and targeted marketing and promotional strategies within a highly competitive, Hispanic-focused market • Analyzed and reported overall assessment of local events, promotions and brand awareness initiatives • Identified growth opportunities to reach target audiences effectively and positively impacted overall market sales performance