Vishvender Singh
About
Vishvender Singh is from Bengaluru, Karnataka, India. Vishvender is currently Chief Marketing Officer at Bajaj Capital Ltd, located in Gurugram. Vishvender also works as Head of Growth | Tax2Win (Now part of Groww) at Tax2win, a job Vishvender has held since Apr 2020. Another title Vishvender currently holds is Head of Growth | Fisdom (Now part of Groww) at Fisdom. In Vishvender's previous role as a Digital marketing lead at Photon, Vishvender worked in Chennai Area, India until Dec 2015. Prior to joining Photon, Vishvender was a Summer Intern at DCB Bank and held the position of Summer Intern at New Delhi Area, India. Prior to that, Vishvender was a Intern at Bharat Electronics, based in Ghāziābād Area, India from May 2011 to Jun 2011.
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Vishvender Singh's current jobs
Lead end-to-end growth strategy, customer acquisition, monetization, and lifecycle optimization for Tax2Win (ITR filing platform). Built a capital-efficient, performance-led growth engine that scaled the business profitably. Key impact: • Acquired 1M+ taxpayers over the last 3 years • Scaled to 3L+ annual ITR filings • Achieved ~3X ROAS across digital acquisition channels • Turned the business profitable through pricing, funnel, and lifecycle optimization • Reduced CAC by ~30% via conversion optimization and retention strategies • Built structured cross-sell flows between tax and wealth user base
Own end-to-end growth strategy, revenue scaling, brand positioning, and unit economics across Mutual Funds, Private Wealth, Stock Broking, and ITR Filing businesses, with full-funnel accountability from acquisition to monetization. Over the past decade, evolved from early-stage operator to business leader — driving product–market fit, building profitable growth engines, and scaling multi-product fintech businesses through structured experimentation and cross-functional execution. • Scaled Mutual Fund AUM to ₹10,000+ Cr • Acquired 1M+ investors across B2C and B2B2C distribution • Built and led a 22+ member growth organization (0→1→10+ scale) • Improved capital efficiency: reduced MF CAC by ~40%, Broking CAC by ~50%+ • Designed and institutionalized an HNI acquisition engine for Private Wealth • Expanded portfolio monetization via ELSS (~₹100 Cr AUM) and Digital Gold (20K+ customers) Post-acquisition, currently operating within the Groww ecosystem, leading growth across W by Groww and Fisdom product lines with a focus on capital-efficient scale, P&L ownership, and long-term value creation.
Vishvender Singh's past jobs
Worked on digital acquisition and marketing automation initiatives for B2B and enterprise clients, contributing to performance-driven demand generation and omni-channel marketing programs. Key contributions: • Managed end-to-end marketing automation workflows using HubSpot • Designed and optimized SEO, email marketing, and landing page funnels • Built performance tracking frameworks and campaign analytics dashboards • Supported omni-channel digital campaigns across enterprise accounts • Contributed to lead generation and pipeline acceleration initiatives
• Conducted customer satisfaction surveys about the services (Mainly in Alternate Channels) offered by DCB Bank • Focused on migration of two services provided by the bank- “SMS Banking & Mobile Banking” • Designed and administered a questionnaire to over 500 customers at different locations in Delhi • Conducted competitive analysis and SWOT analysis of Alternate banking services marketed by DCB Bank • Analyzed data using SPSS and Microsoft Excel for providing a meaningful insight to the management • Recommended the correct segment to be targeted & the Marketing strategies (Social media) to be implemented
• Radar Transmission • Undergone a practical training from at Bharat Electronics Limited (Ghaziabad), a Government of India (Ministry of Defense) enterprise. • Worked on live projects which included Reporter Radar Transmission and various rotational programs and analyzed them for feasibility.