Vitalij Vaseckij

Purpose - Internet platform: For making decisions on the development / expansion of business in the cosmetics, perfumery, and care products in the Beauty sector. Jurisdictions/Regions: * Baltics States (Latvia, Lithuania , Estonia) * CIS countries * Ukraine 1. Clients / Customers / Buyers of services provided : 1.1. Brands - manufacturers in the cosmetics, perfumery, and care products in the Beauty sector 1.2. Trade : Wholesale / retail sellers, Trading networks, Internet sellers, an additional segment - pharmacies (Internet / retail / wholesale). 2. Motivation of clients/customers at the first stage – 1.1. Brands: 2.1. “Brand” decides to expand the market for sales of its products, and in this regard, collects/analyses all the necessary information, specifically: 2.2. Region / Country Features 2.3. Market potential 2.4. Availability of brand products in sales on the territory of interest in various channels: Internet, retail/wholesale, pharmacies and chains 2.5. Analysis of the main "players" in various segments 2.6. Distribution and Distributors 3. Motivation of clients/customers at the first stage – 1.2. Trade: 3.1. Increase/expansion of product offerings by new brands 3.2. Brand Update 3.3. Selection of brands in terms of efficiency, profitability 3.4. Attractiveness, fashion, prestige, as factors that raise profitability 4. Main enquiries/information: 4.1. Costs and time for deciding to enter a new market 4.2. Identification of potential partners 4.3. Planning and forecasting sales 4.4. Discount amount for specific merchants and distributors 4.5. Planning and forecasting marketing budgets